Armstrong, Gary and Philip Kotler. Marketing: An Introduction. Pearson & Prentice Hall, 2005. p. 8-32. Beam, Jay. Interview by class. Athens, Ohio, 10 September 2004. Burrows, Peter and Jim Kerstetter, "SUN: A CEO's Last Stand." Business Week. 26 September 2004. “Business Quotes," Woopidoo Quotations. Cited 19 September 2004. Available from World Wide Web: (http://www.woopidoo.com) “Computer Hardware,” Hoover’s Industry Snapshots. 14 September 2004. Hoovers, Inc. Concerning Alleged
Words: 11175 - Pages: 45
............ 2 Sample Exam Questions ............................................................................................................................. 2 Exercises ...................................................................................................................................................... 2 Errata Sheet................................................................................................................................................. 2 The Level II
Words: 31020 - Pages: 125
has, entice former clients to return, and reduce the costs of marketing and client service.[2] Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.[3] Measuring and valuing customer relationships is critical to implementing this strategy.[4] Contents [hide] * 1 Benefits of Customer Relationship Management * 2 Challenges * 2.1 Complexity * 2.2 Poor usability * 3 Fragmentation * 3.1 Business
Words: 7127 - Pages: 29
GCE Specification Edexcel Advanced Subsidiary GCE in Applied Information and Communication Technology (ICT) (Single Award: 8751)/(Double Award: 8752) Edexcel Advanced GCE in Applied Information and Communication Technology (ICT) (Single Award: 9751)/(Double Award: 9752) Edexcel Advanced GCE with Advanced Subsidiary (Additional) in Applied Information and Communication Technology (ICT) (9753) Issue 4 September 2010 Edexcel, a Pearson company, is the UK’s largest awarding body,
Words: 87578 - Pages: 351
Chapter 2 Planning the New Venture Having great ideas and singling out the great opportunity is only the first step in a long journey to a viable venture. The next steps typically need some planning, mostly packaged into what will eventually become a “business plan.” The business plan is a document that evolves from the initial idea into a business concept proposal (BCP) and from there into an opportunity assessment. At each stage of this evolution, the entrepreneur can decide to proceed or
Words: 9777 - Pages: 40
Project Management Project and Programme Management Resources for Students Gower have teamed up with a major provider of project management training, ESI International, to bring you a range of project and programme resources to support your learning. Visit www.projectmanagement9.com and: • • • • Download white papers on topics as diverse as the project communication, project leadership, risk management and project troubleshooting. View professional project webinars from some of the leading
Words: 232485 - Pages: 930
2001 John Wiley & Sons, Inc. ISBNs: 0-471-37407-5 (Hardback); 0-471-22132-5 (Electronic) DIGITAL IMAGE PROCESSING DIGITAL IMAGE PROCESSING PIKS Inside Third Edition WILLIAM K. PRATT PixelSoft, Inc. Los Altos, California A Wiley-Interscience Publication JOHN WILEY & SONS, INC. New York • Chichester • Weinheim • Brisbane • Singapore • Toronto Designations used by companies to distinguish their products are often claimed as trademarks. In all instances where John Wiley & Sons, Inc
Words: 173795 - Pages: 696
managers—more than 600,000 annually in the Fortune 500 alone— transition into new jobs.1 By the time he or she reaches the top, the typical CEO of a Fortune 100 company has made seven major transitions—moves between functions, business units, or companies.2 But for every successful CEO, there are many talented managers who stumble along the way, damaging their careers and the organizations they were charged to lead. The actions new leaders take during their first few months can have a major impact on their
Words: 5715 - Pages: 23
www.it-ebooks.info Oracle 11g ® FOR DUMmIES by Chris Zeis, Chris Ruel, and Michael Wessler ‰ www.it-ebooks.info Oracle® 11g For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2009 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any
Words: 106399 - Pages: 426
governance issues and risks affecting companies. Study Session 1 Ethical and Professional Standards Reading Assignments 1.* “Code of Ethics and Standards of Professional Conduct” Standards of Practice Handbook, 9th edition (CFA Institute, 2005) * 2. “Guidance” for Standards I – VII, Standards of Practice Handbook, 9th edition (CFA Institute, 2005) * 3. Introduction to the Global Investment Performance Standards (GIPS®) Global Investment Performance Standards (GIPS®), pp. i–iii and 1–9, (CFA
Words: 16671 - Pages: 67
