Art Institute of Las Vegas Course Syllabus Winter 07 RS121 Fundamentals of Marketing Every Week • Concepts Check for new chapter - BOC • Concepts Challenge for old chapter – after Break • Case at end of old chapter due BOC • EOC project due end of class Week 1 • Introduce Expectations • PowerPoint for Chapter 1 - Marketing: Managing Profitable Customer Relationships – in shared directory Zeus • Discussion Questions Customer Satisfaction
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Case Guideline Summary Good Attitude: Self-study is the best key for succession. Several successful methods are including: 1. Personal initiative, self-reliance: student needs to finish the project by their own under the guidance of professors. They need to sort thing out in a way that makes sense to them 2. Curiosity, a zest for exploration as an end in itself 3. A willingness to take risk: people learn more from failure, so do not hesitate to take since you can learn more afterward. 4. Patience
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within a global context students learn the impact of economic, cultural, political, legal and other environmental influences on international marketing. They analyze international marketing cases, considering product, pricing, placement, and promotion. Students learn from lectures, discussions, international case studies, and group projects. Course Goals: The goal of this course is to equip the student with the knowledge, skills, and methodologies used in marketing in a global society. NSCC Essential
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pdf The Five-Question Method For Framing A Qualitative Research Study Mark L. McCaslin University of Idaho, Idaho Falls, Idaho, USA Karen Wilson Scott University of Idaho, Idaho Falls, Idaho, USA The Five-Question Method is an approach to framing Qualitative Research, focusing on the methodologies of five of the major traditions in qualitative research: biography, ethnography, phenomenology, grounded theory, and case study. Asking Five Questions, novice researchers select a methodology appropriate
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of three parts, which provide familiarization to processes associated with contract and procurement management. • Part 1 (PP1) of the Course Project focuses on the first section of the RFP and entails selecting one of the three RFP procurement cases listed under the PP1 section and using the PP1&2 - Course Project RFP template document in the Doc Sharing area to develop information to support section one of the RFP. • Part 1 (PP2) of the Course Project entails completing the remaining sections
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with the public during a crisis, the “open letter” simply enraged much of the public and has become a case study in poor crisis communications. Next, we will review a second crisis communication letter, prepared by yours truly, that could be delivered by Toyota to the three main groups to consider in crisis communications, the external audience, the internal audience and the affiliate audience (Week 6, Lecture 1). Assignment 4: Saving Toyota’s Reputation Introduction Toyota’s recall crisis
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discover needs or wants that they can serve in the market place. Upon completion of the course, students should understand and appreciate the significant role that marketing plays in our fast-changing global marketplace. LENGTH OF COURSE: 10 weeks TEXTBOOK: Boone, Louis E. and Kurtz, David L. Contemporary Marketing, 15th Edition 2013. Mason, Ohio. Southwestern/Cengage, 2013. ISBN: 978-1-111-57971-5 NOTE: Make sure you get the 15th Edition and not the 16th! There is also a bundled package
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CASE STUDY ON MOTION PICTURES BY GROUP 3 The case study talks about Motion Pictures and a sample of 100movies they produced. Details about the movies their gross sales, opening sales, number of theatres the movies were screened in and number of weeks they were in top 60 are mentioned. Motion Picture | Opening Gross($millions) | Total Gross($millions) | Number of Theaters | Weeks in Top 60 | Coach Carter | 29.17 | 67.25 | 2,574 | 16 | Ladies in Lavender | 0.15 | 6.65 | 119 | 22 | Batman Begins
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ACTIVITIES 5 3.1 Approach to Learning and Teaching in the Course 5 3.2 Learning Activities and Teaching Strategies 6 4 ASSESSMENT 7 4.1 Formal Requirements 7 4.2 Quality Assurance 7 4.3 Assessment Details 8 4.3.1 Week 9 In-Session Test 8 4.3.2 Tutorial Participation 8 4.4 Final Exam Format 9 4.5 Feedback Quizzes 9 5 ACADEMIC HONESTY AND PLAGIARISM 10 6 COURSE EVALUATION AND DEVELOPMENT 10 7 STUDENT RESPONSIBILITIES AND CONDUCT 11 7.1 Workload 11 7.2 Attendance 11
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Prepared by: Dr Michelle Fong Welcome Welcome to this unit of study. This Unit Guide provides important information and should be kept as a reference to assist with your studies. This Guide includes information about your reading and resources, independent learning, class activities and assessment tasks. It is recommended that you read this Guide carefully: you will be expected to manage your learning as you work towards successful study. Detailed information and learning resources for this unit have
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