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The case of Zara – The Postponement strategy I) Introduction In order to compete in the world of rising globalization and shortening of product life cycle nowadays, firms have to deal with the demand for increasing product variety to meet the diverse needs of customers. Mass customization has become a requirement for many businesses especially in the dynamic, fast-changing industries. However, the more product varieties, the more difficult it is to forecast demand, control inventory and manufacture
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This article was downloaded by: [123.255.73.85] On: 02 November 2013, At: 21:59 Publisher: Institute for Operations Research and the Management Sciences (INFORMS) INFORMS is located in Maryland, USA Operations Research Publication details, including instructions for authors and subscription information: http://pubsonline.informs.org Inventory Management of a Fast-Fashion Retail Network Felipe Caro, Jérémie Gallien, To cite this article: Felipe Caro, Jérémie Gallien, (2010) Inventory Management
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