Lauder Business School, Intercultural Management and Leadership Wendy’s or Vapiano? In initial Research: How companies present quality of their products and services to the public Prepared by Svitlana Kyazimova Vienna, 2010 Table of content Introduction 1. What are my expectations from the restaurants? 2. Wendy’s valuation 3. Vapiano valuation 4. Personal experience of being a Vapiano customer
Words: 2391 - Pages: 10
