WestJet: Building a High-Engagement Culture Executive Summary WestJet is facing an urgent problem. The pilots’ contract expires in two weeks’ time and the pilots are unhappy with the offer that has been presented. This has created conflict between management and the pilots as the pilots feel that too many things are being taken away. If a quick agreement is not reached, flights would be grounded, which would impact the bottom line and negatively affect culture. A collaborating approach will
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Project Proposal: WestJet Airlines Group 6: Chris Emmons, Colin Sinclair, Mitali Julka, Navkiran Hundal. The company in which Group 6 has chosen to pursue for the term project is WestJet Transportations. WestJet is also a low-cost Canadian air carrier that provides air transportation to over 80 destinations including Canada, the United States, Europe, Mexico, the Caribbean and more. WestJet is the second largest air carrier service in Canada. Another reason we chose WestJet as our business
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industry. According to Algoe, as the oil price increase, airline will spend more on fuel cost, which will have a direct impact on the cost of operation. Even in good time fuel costs constitute roughly 10-12% of operating expense. In addition, fuel cost increases will bring bad impact on economic, which in turn result in a substantial decline in demand for air travel and air cargo. Every penny increase in the price of jet fuel costs the airline industry $180 million a year. For Air Canada, this change
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Week Six Business Problem-Solving Case 1. How important is the reservation system at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? The reservation system is highly important to airline companies, especially small ones. These companies must give over the top customer service in order to compete with the larger airlines. This means that when customers use their site they must be able to easily see their prices and book their
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Week Six Business Problem-Solving Case 1. How important is the reservation system at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? The reservation system is highly important to airline companies, especially small ones. These companies must give over the top customer service in order to compete with the larger airlines. This means that when customers use their site they must be able to easily see their prices and book their
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on Changes and Trends in the Airline Industry I am writing this report in response to your recent request to Sage Consulting to advise Air Canada on the emerging changes and trends in the airline industry. This report will address major issues rather than trivial ones. Currently, the fierce rivalry between the different airlines means that Air Canada must continue to innovate in the ever-changing market place in order to stay relevant. Given that the airline industry is highly sensitive to
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organizations. Both JetBlue and WestJet knew that the airline business was very competitive and in order to stay relevant, and better serve their customer base, they would need to upgrade the current reservation system they used. Due to JetBlue and WestJet’s growth, it was hard for the outdated system to perform. Sabre Holdings is one of the most widely used airline IT providers, so both JetBlue and WestJet decided they would be the best option for implementing the new system. WestJet was the first out of the
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Just before upgrading its sweeping reservations system, the airline decided to keep customers in the dark. On the mission-critical nature of the application: The system sells seats and collects passenger payments but it also controls much of the passenger experience: shopping on the airline's Web site; interacting with reservation agents; using airport kiosks; selecting seats; checking bags; boarding at the gate; rebooking and getting refunds for cancellations. "It has a very big circle of influence
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five years later. In contrast, a $100 investment in the S&P 500 index was worth $182 at the end of the same five-year period. Industry observers quipped that it was better to place money under a mattress than invest in an airline stock. According to the expert, “Airlines are a crummy business, and will always be a crummy business.” Revenue performance JetBlue revenues grew 185%, from $998 million in 2003 to $2,842 million in 2007. Operating expense Operating expenses grew by 222% during
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INTRODUCTION Officially named Air Asia Berhad, the company is a Malaysian-based low-cost airline founded in 1933. Air Asia is Asia’s largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. Air Asia won the Skytrax World’s best low-cost airline award in 2007, 2009, 2010 and 2011. It has the world’s lowest operating costs at 0.035 US dollars per seat-kilometer in 2010. It is also the first airline in the region to implement fully ticketless air travel and unassigned seats. The group
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