Week 8 Checkpoint: JetBlue &and WestJet: A Tale of Two IS Projects IT205 April 11, 2014 Week 8 Checkpoint: JetBlue & WestJet: A Tale of Two IS Projects The reservation system at airlines is the heart of the customer interaction and these systems helps guide the customers through the process of shopping for flights and lets the customers see what seats are available on that flight and then if they find what they want they can go ahead and pay for the tickets right then. Customers use the
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Week 11: JetBlue and WestJet: A Tale of Two IS Projects Ans 1: The reservation system at airlines such as WestJet and JetBlue is the heart of the customer interaction and these systems helps guide the customers through the process of shopping for flights and lets the customers see what seats are available on that flight and then if they find what they want they can go ahead and pay for the tickets right then. Customers use the reservation systems to make the reservations, change
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------------------------------------------------- MARKETING ------------------------------------------------- CASE ANALYSIS JETBLUE * SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999, though it had trouble in 2007 during Valentine´s day and a few more, it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t
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Case 3 Southwest Airlines business-level strategy was cost leadership. They have employed numerous ways to reduce cost while still providing great service for their loyal customers. The best evidence of this strategy was the decision to use one type of aircraft which cut out expenses such as maintenance, tools, and parts to name a few. The implementation of blended winglets and the use of EcoPower engine wash, which saved the company millions, were also good indicators of a cost leadership strategy
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Objective: This advertisement illustrates how Westjet used a holiday real-time experience to grab the media attention towards them and boosts the growth in revenue. The main objective was to create, capture and share an activation so that the guests of the Westjet could witness and interact with the fun and caring culture of the company by providing warm and amazing holiday experience. They focus to cover larger audience in order to have an long lasting effect on them. Target audience: • Primary
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case, both airlines upgraded to the same application but approached the upgrade process differently. What were those differences, and how much impact did they have on the outcome of the project? WestJet decided to switch over their software to Sabre, a provider of technology to more than 300 other airlines and owner of popular travel site, Travelocity. The company decided upon switching over in October, after switching to a lighter, winter schedule. To aid with the changes the airline canceled some
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City to the islands. He was co-founder with June Morris of charter airline Morris Air, a low-fare airline. From 1984 to 1988, he was an Executive Vice President of Morris Air. From 1988 to 1994, he was the President of Morris Air Corporation. In 1993, Morris Air was then acquired by Southwest Airlines for $129 million. For 5 years, he worked on the Executive Planning Committee at Southwest Airlines. By 1994, he left Southwest Airlines after signing a five year noncompeting agreement. With his experience
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VMOST Vision Mission Southwest Airlines' mission statement reads: "The mission of Southwest Airlines is dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." All these traits are what have made Southwest # 1 in fewest customer complaints for several years running. Southwest continues to thrive on its reputation from this # 1 ranking as well as reap monetary rewards that come with this distinction. Southwest’s
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Exploring Corporate Strategy CLASSIC CASE STUDIES Chaos in the skies – the airline industry pre- and post-9/11 Gary J. Stockport The case provides an opportunity to analyse the Airline Industry both pre- and post-9/11. It shows how one major event in the business environment can reshape many aspects in both the macro and competitive environment of an industry. In turn this requires a reshaping of strategies for most of the individual companies in the industry in order to cope with this new
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HEAVY EDIT JetBlue Airlines: Getting “Blue” again?* JetBlue posted a net income $97 million in 2010. The airline continues to pursue its goal of becoming ―the Americas‘ Favorite Airline‖ and aims attainting positive free cash flow and long term sustainable growth while maintaining adequate liquidity position. Financially, the airline was far better than after the Valentine day fiasco in February 2007 and subsequent loss of $84 million in 2008. It focuses on controlling costs, maximizing unit revenues
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