KEY TERMS CHAPTER 1 Customer Equity-is the combined discounted customer lifetime values of all the company’s current and potential customers. Customer Lifetime Value-companies are realizing that losing a customer means losing more than a single sale. It means losing the entire stream of purchases that the customer would make over a lifetime of patronage. Customer Perceived Value-the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative
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[pic] CONTENTS Task 1 (1.1) • Human Resource Management vs. Personnel Management…………...Page 3-5 (1.2) • Human Resource (Role & Functions)………………………………......................Page 6-8 Human Resource Managers and Line Managers (1.3) • Impact of Legal Framework ………………..................................................Page 9-10 Equal Opportunities, Employment Legislation and Discrimination Task 2 (2.1) Tesco and Scottish Power Case Study
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following restrictions: Author use: Authors have full rights to use their contributions in a totally unfettered way with credit to this INCOSE Technical Product. Abstraction is permitted with credit to the source. INCOSE use: Permission to reproduce this document and use this document or parts thereof by members of INCOSE and to prepare derivative works from this document for INCOSE use is granted, with attribution to INCOSE and the original author(s) where practical, provided this copyright notice is
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Guide to Enterprise Risk Management F R E Q U E N T LY A S K E D Q U E S T I O N S Guide to Enterprise Risk Management: Frequently Asked Questions Page No. Introduction The Fundamentals 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. What is Enterprise Risk Management (ERM)? Why implement ERM? How does the scope of ERM compare to existing risk management approaches? What is the value proposition for implementing ERM? Which companies are implementing
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products, services, and business models; (2) charging less for superior products; (3) responding to customers in real-time? A) 1 only B) 1 and 2 C) 2 and 3 D) 1, 2, and 3 6) Verizon's implementation of a Web-based digital dashboard to provide managers with real-time information such as customer complaints is an example of: A) improved flexibility. B) improved decision-making. C) improved efficiency. D) customer and supplier intimacy. 7) The move of retail banking to use ATMs after Citibank
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Sally Evans Kay Rebecca J. Slotegraaf Steve Uban JOHN WILEY & SONS, INC. Cover image: © Les Cunliffe/iStockphoto Cover design: Elizabeth Brooks This book is printed on acid-free paper. Copyright © 2013 by John Wiley & Sons, Inc. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical
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IT Strategies for Uncertain Economic Times How Microsoft delivers high-value solutions at low cost to help organizations improve productivity, accelerate agility, and reduce costs Abstract Even in uncertain economic times, leading organizations recognize that investing in information technology (IT) is a key differentiator that can help improve productivity, accelerate agility, and reduce costs. Intended for IT leaders and procurement professionals, this paper describes how Microsoft, with a
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Management of Sales Force Suggested Reading: 1. Marketing Management by Kotler Philip; Publisher: Prentice-Hall of India 2. Marketing Management by Ramaswamy V S and Namakumari; Publisher: S Macmillan India Ltd. 3. Marketing Management by Saxena Rajan; Publisher: Tata McGraw-Hill 4. Marketing in India Cases and Readings by Neelamegham S; Publisher: Vikas
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MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial
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the objectives of the organization. * Management is an important element in every organization. It is the element that coordinates currents organizational activities and plans for the future. * The management adapts the organization to its environment and shapes the organization to make it more suitable to the organization. * Management is the brain of an organization because it takes decision at every movement. Definition * “ Management is the art of “knowing what you want to do” and
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