composite marketing strategies. The findings were discussed along the relevant dimensions of the research, and managerial recommendations were made for efficient and effective marketing strategies in Nigerian banks. Subject: Sales management (Social aspects) Sales management (Political aspects) Goal setting (Social aspects) Goal setting (Political aspects) Public relations agencies (International marketing) Public relations agencies (Political activity) Public relations agencies (International
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Chapter 1: Strategic Role of HRM Strategic Role of Human Resources Management Human Resources Management (HRM): management of people in organizations to drive successful organizational performance and achievement of organization's strategic goals - Attract, retain, engage diverse talent - Hire best, develop talent, create productive work environment ** HR Strategy align with Company Strategy Better HR practices = Better Organizational performance Which practices? ○ Profit Sharing Result
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____________________________________________________________________ ____________________________________________________________________ JULY 2015 INTAKE ____________________________________________________________________ Copyright© 2015 THE MANAGEMENT COLLEGE OF SOUTHERN AFRICA All rights reserved, no part of this book may be reproduced in any form or by any means, including photocopying machines, without the written permission of the publisher MANCOSA: MBA (GENERAL) YEAR 1 1 TABLE
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The Accuracy of Demand Forecasting Between Point of Sale and Order History Supply Chain Management TBS908 Table of Contents 1. Executive Summary 4 2. Company Profile 4 3. Demand 5 3.1 Demand Forecasting 6 3.2 Demand Forecasting Methods 6 3.2.1 Opinion Polling / Qualitative Method (subjective): 6 3.2.2 Statistical Methods/Quantitative Approach (objective): 6 4. Order History Vs. Point-of-sale 8 5. Planning Promotions 8 5.1 Promotion Planning and Supply Chain Contracting in
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Guide to Enterprise Risk Management F R E Q U E N T LY A S K E D Q U E S T I O N S Guide to Enterprise Risk Management: Frequently Asked Questions Page No. Introduction The Fundamentals 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. What is Enterprise Risk Management (ERM)? Why implement ERM? How does the scope of ERM compare to existing risk management approaches? What is the value proposition for implementing ERM? Which companies are implementing
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Bachelor of Business Studies (BBS)......................15 4. MBA Programme....................................................16 a. Structure of MBA Programme........................17 b. Semester-wise Breakup for MBA...................19 5. MS in Management Sciences................................20 a. Structure of MS Programme...........................20 b. Eligibility for Non-business Degree Holders...21 6. Roadmap for Business Education…………............24 7. BBA Course outlines.................
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Chapter 11: Earnings Management 11.1 Overview “Earnings management is the choice by a manger of accounting policies so as to achieve some specific objective” There are two ways to think about earnings management: as an opportunistic behaviour by managers to maximize their utility and from an efficient contracting perspective. Issues arise in regards to earnings management due to the choice of accounting policies, discretionary accruals, and finally the line where management becomes mismanagement
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PLANNING AND MANAGEMENT COURSE: LDP 603: RESEARCH METHODS Authored by: Dr. Christopher Mwangi Gakuu Senior Lecturer, Department of ExtraMural studies, University of Nairobi & Dr. Harriet Jepchumba Kidombo Senior Lecturer, Department of Educational Studies University of Nairobi Page 1 of 240 GENERAL INTRODUCTION TO THE COURSE MODULE The Research Methods course is one of the first semester core courses for those learners pursuing the Master in Project Planning and Management course.
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and they display about as many different buying patterns. That simple truth is well understood by those responsible for market research, product development, pricing, sales, and strategy. But they haven’t been getting much help from a venerable technique– market segmentation – which, if properly applied, would guide companies in tailoring their product and service offerings to the groups most likely to purchase them. Instead, market segmentation has become narrowly focused on the needs of advertising
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Group Assignment Critical Review of a Proposal Assessment of Role of Micro and Small Enterprises on Economic Empowerment of Women: A survey of Women Operated Urban Agriculture Enterprises in Wukro Woreda, Tigray Group Members 1. Bersabeh Elias 2. Dagmawit Meried 3. Kalkidan Amdie 4. Kalkidan Wubie 5. Maria Alemu June 21/2014 Addis Ababa Content Introduction ? i. Title page * The title page did not have a page number (which
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