* Part A: seven short-answer questions worth a total of 35 marks * Part B: two case analyses worth a total of 65 marks Part A: Short-Answer Questions (35 marks total) Answer each question in one to two paragraphs. (5 marks each) 1. What are the major similarities and differences between the Google and Yahoo business models? -Value Proposition – Through search engines users get useful responses to their queries with both Yahoo and Google. Google offers hosted web-based Google apps
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(not on a fee or licensing basis as in e-business) for any 3rd party to review and modify. In other words it is open and accessible to all. It continuously develops free products by bringing together thousands of dedicated volunteers from around the world. Start-up companies taking advantage of Web 3.0 Start preparing by developing IT systems, hiring talent and restructuring the organisation to take advantage of Web 3.0. At organisational level, start with capacity building and at technical level
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meaningful difference in the lives of children worldwide by addressing their critical developmental needs. The Workshop is committed to the principle that all children deserve a chance to learn and grow; to be prepared for school; to better understand the world and each other; to think, dream and discover; to reach their highest potential. Sesame workshop & its development Sesame Workshop is an American educational children's television series for preschoolers and is a pioneer of the modern educational
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through this world with our heads down. Immersed in the technological realm, we disregard the real. We converse with our hands rather than our mouths, tapping keyboards and touchpads to the rhythm of our thoughts. This is the way we communicate in the 21st century. In the last decade, advances in information technologies have substantially altered the way humans interact. Between email, texting, social networking, instant messaging, and Skype, people now have the resources that would make it possible
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Chapter 8: Institutions and Procedures in Secondary Markets A. Exchanges and Floor Markets The Securities and Exchange Act of 1934 defined an exchange to be: any organization, association, or group of persons, whether incorporated or unincorporated, which constitutes, maintains, or provides a market place or facilities for bringing together purchasers and sellers of securities or for otherwise performing with respect to securities the functions commonly performed by a stock exchange as that term
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which has become a reference point in its sector, basing its international penetration strategies on factors as diverse as marketing, management, financial liquidity and business alliances. This pioneering project, in Europe and throughout the world, serves to promote and diffuse a comprehensive entrepreneurial culture among SMEs. It promotes the integration and association between universities and businesses, facilitates dialogue and the exchange of knowledge between experienced businesses and
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product line were to change. However this move is not risk-free. • Saab’s name “萨博” is widely recognized by the Chinese audience, so renaming might mean losing loyal customers. To solve this Vladimir Djurovic, president of Labbrand, believes that “instead of renaming, Saab could consider developing a better tagline to fit the Chinese market and make the brand more vivid in the imagination of Chinese consumers”. Chivas Regal Trademark Case • Chivas Brothers failed to establish that the spirits
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person with scarcely any means can take little more than an idea and transform it into one of the most successful companies in the world. This is the story of Henry Ford and the Ford Motor Company. Consider the following quote from the Ford Web site. Ford Motor Company entered the business world on June 16, 1903, when Henry Ford and 11 business associates signed the company's articles of incorporation. With $28,000 in cash, the pioneering industrialists gave birth to what was to become one of the
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customers and also they are heavily loyal to marketing. Every companies share a passion for understanding and satisfying the wants and needs of their customers in distinct target markets. The world where the marketing takes place is a self-motivated and potentially very exciting one. However, what it actually means, and how it benefits for the business. Marketing “ is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, services to create exchange
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e-commerce, p. 22 mobile e-commerce (m-commerce), p. 23 local e-commerce, p. 23 Internet, p. 23 World Wide Web (the Web), p. 24 disintermediation, p. 32 friction-free commerce, p. 33 first mover, p. 33 network effect, p. 33 Copyright © 2013 Pearson Education, Inc. 2 Brief Chapter Outline Opening Case: Pinterest: A Picture Is Worth a Thousand Words 1.1 E-commerce: The Revolution Is Just Beginning The First Thirty Seconds What Is E-commerce? The Difference between E-commerce and E-business Why Study
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