EXECUTIVE SUMMARY The project focused on finding out the Online Buying Behaviour of consumers between the age group of 18-30 years. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the popular product categories, frequency of purchases, average spending, factors affecting buying decision process etc. The exploratory research was carried out with 20 respondents with a set of 12 open ended questions. The exploratory findings
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Hanoi, August, 2015 Table of Contents Table of Contents 2 Table of Figures 3 ACKNOWLEDGEMENT 4 I. Introduction 5 1. Background 5 2. Rationale 5 3. Research questions 5 4. Research methods 6 II. Literature review 7 1. The coffee bean and tea leaf 7 2. Marketing mix 4Ps 8 III. Major finding 10 1. Product 10 2. Price 13 3. Place 15 4. Promotion 16 IV. Conclusion 19 Appendix 20 1. References 20 2. Questionnaire
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Research Project: Motivations for impulsive buying behavior and the effective marketing strategies selling grocery products Case: CITY SHOP By: Ilja Khanan Nationality: Germany Major Business Administration Student ID: 113110246 Supervisor: Nikola Zivlak Date: June 2014 Abstract For over sixty years, marketers and consumer researchers have studied Impulsive-buying behavior. Today, 30 to 60% of all purchases are impulsive in the USA (Crawford & Melewar
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brand is seen in its brand equity and the brand loyalty that the brand possesses. The way consumers perceive a product or service, and the importance it has in their life is what makes all the difference, watching dogs on the way to work could influence the kind of sneakers one wear. Jonah Berger teaching in Wharton in one of the research paper said that what people see in their day to day life shapes consumer choices. 1.2. Background and Importance The behavior of one customer may be different
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Mouth Communication Towards Indonesian Online Shopper Purchase Intention Mustika Sufiati Purwanegara School of Business and Management Institut Teknologi Bandung Eka Yuliana Master of Science in Management, School of Business and Management Institut Teknologi Bandung Abstract Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online shopping can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and
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A FINAL PROJECT REPORT ON “CONSUMER PERCEPTION TOWARDS ONLINE GROCERY STORES” SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR MASTER OF MANAGEMENT STUDIES TO UNIVERSITY OF MUMBAI BY RAINU TANVEER SINGH SPECIALIZATION: MARKETING ROLL NO. 40 Batch: 2010-2012 UNDER THE GUIDANCE OF PROF. ANNIE PILLAI Guru Nanak Institute of Management Studies and Research MATUNGA, MUMBAI – 400 019 Table of Content Chapter No. 1 2 3.1 3.1.2 3.2 3.3 3.3 3.4 4.1 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 Topic
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Final Major Project How can HMV optimize social media for music promotion Content Abstract 3 1. Introduction 4 2. Industry Context 5 3. Management Issue 9 4. Literature Review 15 4.1 Digital Music Market and Retailer 15 4.2 Social media 18 4.3 Social Media Tool and Music Retailer 21 5. Research Gap and Significance 25 6. Research Aims 25 7. Research Methodology 27 7.1 Research Source: Secondary data 27 7.2 Research Method: Case study 28 7.3 Research Steps
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INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR MSc INTERNATIONAL BUSINESS By Fayu Zheng 2006 -1- ACKNOWLEDGEMENTS This research is the final dissertation for MSc International Business at the University of Nottingham, during the summer term of 2006. Firstly, I would like to thank Vicky Story for her invaluable support, guidance and availability throughout the course of this project. In addition, I would like to thank all the participants for sparing the time to
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purchase low-cost airline e-ticket and this research. Design/methodology - This research employed an empirical study with the use of the questionnaire survey method, in total, 430 responses were collected through randomly mailing and sent out to consumers who had an experience of purchasing low cost airline e-ticket. Findings - The result showed that marketing efforts, perceive ease of use and perceived usefulness positively affects attitude toward using low cost airline e-ticket and attitude toward
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This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and Coan), suggesting restraint. The present research uncovers the opposite: consumers become more indulgent in their behavior
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