Volume– V, Issue– 02, July-December, 2010 Online Marketing in Bangladesh: A Descriptive Study in the Context of Some Selected Click and Mortar Businesses MD. KAMRUL HASSAN1 MD. ABDUL MOMEN2 SEYAMA SULTANA3 Abstract Every business requires a good marketing mix to introduce, grow, and sustain in this highly competitive marke economyt. At The day before yesterday marketers were rarely looking at online based marketing efforts, instead, they were just relaying on conventional marketing mix. With
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how successful the advertising on this medium has been to date, what are the advantages, opportunities, limitations and drawbacks of it and how could they potentially be used in the future. Importantly it will then explore the consumer reaction to this capability to determine to what extent they are receptive to receiving information in this manner. The potential of mobile gives the opportunity for new innovative thinking – what combination of, available communication methods e.g. visual text
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Research proposal Consumer choice of service provision in services industries Birgit Rettinger Author: Dipl.-Kffr. Birgit Rettinger Doctoral Student ESCP-EAP European School of Management Berlin Chair of Marketing (Prof. Dr. Frank Jacob) Heubnerweg 6 14059 Berlin Germany T: ++49 (0) 30 / 3 20 07-129 F: ++49 (0) 30 / 3 20 07-118 birgit.rettinger@escp-eap.de I. Introduction In the past decade the range of service provision modes in services industries has increased considerably
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study 5 1.9 Delimitations 5 1.10 Operational Definitions of key terms 6 1.10.1 Supply Chain 6 1.10.2 Logistics 6 1.10.3 Out of Stock (OOS) 6 1.10.4 Replenishment 6 1.10.5 National Brands 6 1.10.6 Private Brands 6 Chapter Two: Literature Review 7 2.1 Background 8 2.2 Supplier 8 2.2.1 Case Pack Size 8 2.2.2 DSD 10 2.3 Merchandising Coverage 10 2.4 Retailer 10 2.5 Forecasting and ordering 10 2.6 Store Size 11 2.7 Number of facings 11 2.8 Backroom 12 2.9 Shelf Maintenance
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Declaration I declare that this Dissertation is all my own work and the sources of information and material I have used (including the Internet) have been fully identified and properly acknowledged as required. ACKNOWLEDGEMENTS I would like to thank my supervisors for their invaluable support, comments and suggestions in the first year of my doctorial studies. This dissertation benefits tremendously from their combined input. ABSTRACT In an ecommerce industry third party logistics
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FINAL DISSERTATION Emotional Branding: Investigating the Role of Emotions in Advertising and Branding SUBMITTED BY Usama Shahzad BITE ID : 35163 Submitted in partial fulfillment of the requirement for the MBA Innovative Management in collaboration with Coventry University and British Institute of Technology & E-commerce August 2007 -1- The intuitive mind is a scared gift and the rational mind is a faithful servant. We have created a society that honors the servant and forgotten
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“Lifestyle Study of Fortis La Femme patients, to help, plan promotional activities for the hospital” STUDY CONDUCTED AT: [pic] Fortis La Femme, New Delhi. SUBMITTED BY: Miss Ankita Srivastava SUBMITTED TO: Prof. P.N. Mishra Director Institute of Management Studies DAVV, Indore. And Mrs. Nidhi Sharma Kohli Manager, Marketing Fortis La Femme, New Delhi. [pic] INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE. JUNE-JULY, 2007.
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EVALUATION OF A MARKETING STRATEGY THAT WOULD GIVE WHITE HORSE WHISKY COMPETITIVE ADVANTAGE Name Institution Instructor’s name Course Date Literature Review According to Merchlewicz different beverage businesses adopt varying marketing strategies depending on the different target results (2011). The alcoholic market experiences different patterns with every coming year, and this has a major effect on the resolutions of various marketing departments
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................................................................................... 7 HYPOTHESIS: .......................................................................................................................................... 7 LITERATURE REVIEW ....................................................................................................................8 METHODOLOGY...............................................................................................................
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subscription information: http://www.tandfonline.com/loi/rjmm20 Evaluating market-segmentation research priorities: Targeting reemancipation Lee Quinn & Sally Dibb a b a b University of Liverpool, UK Open University Business School, UK Available online: 06 Dec 2010 To cite this article: Lee Quinn & Sally Dibb (2010): Evaluating market-segmentation research priorities: Targeting re-emancipation, Journal of Marketing Management, 26:13-14, 1239-1255 To link to this article: http://dx.doi.org/10
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