practice of dividing markets into smaller, manageable parts or segments • Segmentation is an analytical exercise by marketers to help them decide what to produce for whom. • Not just a matter of identifying ‘wants’ – it is a matter of identifying what-is-wanted (benefits sought from consuming the product) and who-wants-it (consumer) Page 3 What is a benefit? • In social marketing a benefit has three characteristics: – It is something the audience wants in comparison to something else
Words: 2360 - Pages: 10
Obamacare Maegann Harris BUS620 July 1, 2014 Outline I. What is Obamacare a. Unofficial Names i. Affordable Care Act b. Analysis of Obamacare ii. CBO iii. Political Climate c. Pros and Cons II. Economic Growth d. Employers Response e. Small Business Survival f. GDP Growth III. Patient Protection Act g. Summary of Provisions h. Patient Bill of Rights IV. Conclusion Is Obamacare the solution
Words: 2404 - Pages: 10
Accountable Care Organizations May 5, 2012 Accountable Care Organizations represent a strategy outlined within the Affordable Health Care Act to control costs and improve quality. They require partnerships between providers, hospitals, and communities. There are challenges in health systems where private practice is the predominant practice structure. Key issues and challenges to an effective ACO are cost reduction and utilization management, business model shifts, risk sharing and population management
Words: 5043 - Pages: 21
available ecumene varies over time. Canada’s ecumene is so much less than its total area. * Geodemographic research: investigation using census data and commercial data (i.e. sales data and property records) about populations of small districts to create profiles of those populations for market research * Geographic information systems (GIS): an organized collection of computer hardware, software and geographical data that is designed to capture, store, update, manipulate and display spatially
Words: 24912 - Pages: 100
must come with a written paragraph thinking about the case ahead of time * * * NOTES: Wednesday, January 18, 2012 * * What is Health? Mental/physical well-being WHO (1948): “..a state of completely well-being, physical, social, and mental and not merely the absence of disease or infirmity” Most commonly used definition, but still can have criticisms… Exs: “not just a STATE/fixed nature…it can also be dynamic and change within a person” Well-being is very broad and can vary
Words: 3041 - Pages: 13
Analysis of Factors Influencing Adequate Funding of Social Health Care in the Tower Hamlets, London DECLARATION I declare that this is my original work and has not been submitted in any other university or institution for examination. Signature Date Student no: Stud - This is to confirm that the work this proposal was done by the student under our supervision. SignatureDate Supervisor 1: For and behalf of (Name of institution) Signature
Words: 17371 - Pages: 70
Industry of Home Healthcare and the service it provides. Also to mention, this material that is discussed coincides at a marketing level and addresses key points of the marketing world and how home healthcare service contributes to society . The key points of interest that will be discussed are the following: Describe the function of marketing and demonstrate its importance to the overall success of the organization, Illustrate the environmental forces that effect marketing, Demonstrate investigative/research
Words: 1183 - Pages: 5
GLOBALIZATION AND PUBLIC HEALTH Although, recently there is a growing literature on the importance of globalization for health, the term globalization has for long been used in academic discourse, particularly within the social and political science but relatively new in the discussion within public health. While the processes of globalization are far from straight forward, the concept of health is as well a complex one, which result into no consensus either on the pathways and mechanism through
Words: 4031 - Pages: 17
Health Human Resources Planning: an examination of relationships among nursing service utilization, an estimate of population health and overall health status outcomes in the province of Ontario November 2003 Gail Tomblin Murphy, PhD(c) Linda O’Brien-Pallas, PhD Chris Alksnis, PhD Stephen Birch, PhD George Kephart, PhD Mike Pennock Dorothy Pringle, PhD Irving Rootman, PhD Sping Wang, PhD Decision Maker Partners: Lucille Auffrey, RN Jean-Marie Berthelot Tom Closson Doris Grinspun, RN Mary Ellen
Words: 9386 - Pages: 38
ASSIGNMENT ON THE DEMOGRAPHIC, SOCIAL & CULTURAL CONTEXT OF BUSINESS Submitted To: Mr. Ruhual Amin Faculty Member, BRAC University Submitted By: Iffat Zarin Khan ID No: 15364042 MBA,
Words: 5614 - Pages: 23
