PART II INSTRUCTOR’S NOTES ON TEXT CASES CASE GUIDE CHAPTER CASE | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 1–1 Starbucks – Going Global Fast | X | X | | X | X | | | | | | X | X | | | | | | | | 1–2 Nestlé – The Infant Formula Incident | | X | X | X | X | | | X | | | X | X | | | | | | | | 1–3 Coke and Pepsi Learn to Compete in India | | | | X | X | X | | |
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edition first published 1999 7 9 10 8 Original copyright © Mario Puzo 1969 Adaptation copyright © Chris Rice 1998 Photographs copyright © Paramount reproduced by courtesy of The Ronald Grant Archive All rights reserved Typeset by Digital Type, London Set in ll/14pt Bembo Printed in China SWTC/07 All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise
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doubtful; it could have been yesterday. The Home for Aged Persons is at Marengo, some fifty miles from Algiers. With the two o'clock bus I should get there well before nightfall. Then I can spend the night there, keeping the usual vigil beside the body, and be back here by tomorrow evening. I have fixed up with my employer for two days' leave; obviously, under the circumstances, he couldn't refuse. Still, I had an idea he looked annoyed, and I said, without thinking: “Sorry, sir, but it's not my fault, you
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were the hands of some amazing conductor playing all the symphonies of blazing and burning to bring down the tatters and charcoal ruins of history. With his symbolic helmet numbered 451 on his stolid head, and his eyes all orange flame with the thought of what came next, he flicked the igniter and the house jumped up in a gorging fire that burned the evening sky red and yellow and black. He strode in a swarm of fireflies. He wanted above all, like the old joke, to shove a marshmallow on a stick
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TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU
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Division of Random House NEW YORK 1 Albert Camus THE STRANGER VINTAGE BOOKS are published by Alfred A. Knopf, Inc. and Random House, Inc. Copyright 1942 by Librairie Gallimard as L’ÉTRANGER Copyright 1946 by ALFRED A. KNOPF, INC. All rights reserved. No part of this book may be reproduced in any form without permission in writing from the publisher, except by a reviewer who may quote brief passages in a review to be printed in a magazine or newspaper. Manufactured in the United
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1a) Your Work General Description of Your Job • What job (or, what work) do you do? I’m a teacher at an English training center. I’ve been working there for several years. It’s my pleasure to see my students make progress, so I think this job is very suitable for me. • What is the nature of that work? It’s a teaching job. I help the students improve their English language skills
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Annie Cho Design: Design Plus email: irtfog'compawpub.tom http://www.compasspub.com ISBN: ?70-1-599oo-*G2-* 10 9 $ 7 o 5 U 3 2 1 12 tl 10 09 Photo Credits All images (D Shutterstock. Inc. Paul Nation 4000 Essential En glish W ords 1 4000 Essential English Words 1 Paul Nation © 2009 Compass Publishing All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying
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Chapter Twenty-Eight Chapter Twenty-Nine Chapter Thirty Chapter Thirty-One Chapter Thirty-Two Chapter Thirty-Three About the Author Also by Pittacus Lore Credits Copyright About the Publisher THE EVENTS IN THIS BOOK ARE REAL. NAMES AND PLACES HAVE BEEN CHANGED TO PROTECT THE LORIEN SIX, WHO REMAIN IN HIDING. OTHER CIVILIZATIONS DO EXIST. SOME OF THEM SEEK TO DESTROY YOU. Chapter One MY NAME IS MARINA, AS OF THE SEA, BUT I WASN’T called that until much later. In the beginning I was known merely
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when lithe swallows muster For their far off flying From summer dying. Why did you die when the lambs were cropping? You should have died at the apples’ dropping, When the grasshopper comes to trouble, And the wheat-fields are sodden stubble, And all winds go sighing For sweet things dying. Christina G. Rossetti, “A Dirge” Contents Cover Title Page Welcome Dedication Epigraph Prologue Three Months Later Part One 1 2 3 4 5 6 7 Part Two 1 2 3 4 5 6 7 8 9 10 11 Part Three 1 2 3 4 5 6 7 8 9
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