advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that: * Branding is a strategic point of view, not a select set of activities. * Branding is central to creating customer value, not just images. * Branding is a key tool for creating and maintaining competitive advantage
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and health care systems: a mapping of research in the social sciences Ramila Bisht1*, Emma Pitchforth2 and Susan F Murray3 Abstract National and transnational health care systems are rapidly evolving with current processes of globalisation. What is the contribution of the social sciences to an understanding of this field? A structured scoping exercise was conducted to identify relevant literature using the lens of India – a ‘rising power’ with a rapidly expanding healthcare economy. A five
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Vol. 7(31), pp. 3078-3089, 21 August, 2013 DOI: 10.5897/AJBM12.1193 ISSN 1993-8233 © 2013 Academic Journals http://www.academicjournals.org/AJBM African Journal of Business Management Full Length Research Paper Social vices associated with the use of Information Communication Technologies (ICTs) in a Private Christian Mission University, Southern Nigeria. Omonijo, Dare Ojo1*, Nnedum, Obiajulu Anthony Ugochukwu2, Fadugba, Akinrole Olumuyiwa3, Uche, Onyekwere Chizaram Oliver4 and Biereenu-Nnabugwu
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Workplace Learning and Learning Theory Within the field of the education system and education research that traditionally has dealt with vocational training and labour market education, radical changes and development have taken place in recent years, and they have also found linguistic expression. On the one hand the focus has shifted from education and teaching to learning and/or competence development. On the other hand the interest in vocational training has moved in the direction of workplace
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Beyond Consumerism: New Historical Perspectives on Consumption Author(s): Frank Trentmann Source: Journal of Contemporary History, Vol. 39, No. 3 (Jul., 2004), pp. 373-401 Published by: Sage Publications, Ltd. Stable URL: http://www.jstor.org/stable/3180734 . Accessed: 21/03/2011 08:15 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides
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Cultural Moves AMERICAN CROSSROADS Edited by Earl Lewis, George Lipsitz, Peggy Pascoe, George Sánchez, and Dana Takagi 1. Border Matters: Remapping American Cultural Studies, by José David Saldívar 2. The White Scourge: Mexicans, Blacks, and Poor Whites in Texas Cotton Culture, by Neil Foley 3. Indians in the Making: Ethnic Relations and Indian Identities around Puget Sound, by Alexandra Harmon 4. Aztlán and Viet Nam: Chicano and Chicana Experiences of the War, edited by George Mariscal 5. Immigration
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people. The religion itself is based on this and the people take it very seriously. Catholics believe that all people are of good nature but when one commits a sin it not only hurts that one person but the people and the Church.... [tags: Catholicism, What Catholics Believe, informative] 1922 words (5.5 pages) $14.95 [preview] Catholic religion - CATHOLIC RELIGION To belong to the church one must accept as factually true the gospel of Jesus as handed down in tradition and as interpreted by the bishops
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IntroductionMany times since his death in 1883, Karl Marx’s ideas have been dismissed as irrelevant. But, many times since, interest in his ideas has resurfaced as each new generation which challenges the unequal, unjust and exploitative nature of the capitalist system looks for ideas and a method to change the world we live in.Marx’s ideas – a body of work collectively described as Marxism – was added to by his closest collaborator Frederick Engels after Marx’s death and subsequently added to and
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TABLE OF CONTENTS Section Introduction: A Guide to Writing Your Management Report Contact Information What is a Management Report? How do you Choose a Topic For Your Report? Getting Started with your Project Background and Setting the Scene Literature Review Methodology Research Approach Planning Your Management Report Structure of the Management Report Presenting Your Management Report Writing Tips for Your Management Report Engaging with the Supervision Process APPENDICES Appendix 1: Management
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……………………………………………………………………. Appendix ……………………………………………………………………... The Effects of Globalization on Sexuality in India Abstract: Globalization has an impact on all aspects of life, including the construction, regulation and imagination of sexuality and gender. This paper aims to suggest some of the ways in which this impact is occurring, primarily in India, with some emphasis on questions of HIV, sexual identity, and human and sexual rights. In issues of sexuality, as in other
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