sense? * Meaningfulness: An assessment of limitations of the data. The Scope of Advertising and IBP Research * Developmental Advertising and IBP Research (before ads are made) * Copy Research (as ads are being finished) * Results-oriented Research (after the ads are running) Stage One: Developmental Advertising and IBP Research * Design Thinking: Advertisers and marketers think like designers. * Concept Testing: Designed to screen the quality of new ideas or concepts
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2 Module Outline ●● Who is my audience? ●● Why is audience so important? ●● What do I need to know about my audience? ●● How do I use audience analysis? ●● What if my audiences have different needs? ●● How do I reach my audience? Module Summary Assignments for Module 2 Polishing Your Prose: Comma Splices 02Locker_mod02.indd 18 Adapting Your Messages to Your Audience Learning Objectives After reading and applying the information in Module 2,
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made the journey here on a rainy Saturday morning to see what new exciting styles are available this week. The red tank tops and black blazers seem to be a hit, but customers also really like the beige and bright purple ones too. Faces with this problem most fashion companies would normally have to spend months retooling and restocking their range. Not Zara, however. Each store manager is able to spot these changes in trends and then type them into their handheld computer on Saturday in the safe
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Certification of authorship I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and fully disclosed in this assignment/paper/examination. I have also cited any sources (footnotes or endnotes) from which I used data, ideas, theories, or words, whether quoteds directly or paraphrased. I further acknowledge that this written work has been prepared by myself specifically for this course. Signed the student, October 27th 2010 Word count: 1952 without
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I chose to analyze CSR reports for both Shaw Industries Group INC and Duke Energy Corporation. A CSR (Corporate Social Responsibility) report is essentially a business model formed to aid an organization's mission, as well as a guide to what the company represents for its consumers. The attributes that I believe are most important when evaluating the effectiveness in a CSR report are: a mission statement, organization, and visual aids. I believe a mission statement is an important attribute, because
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Visual images are observed in many facets of global society. Vast amounts of information today is embedded in forms of media that does not solely rely on linguistics causing the new digital generation to have a need to develop new types of literacy skills. Messages that were once conveyed through literary texts are now communicated through other forms of media that are enhanced or supported by visual images. The emergence of a growing visual culture has led to a steady decline in literary culture
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activities, benefits or satisfaction that is essentially intangible and does not result in the ownership of anything. Experiences represent what buying the product or service will do for the customer 3 levels of Product 1. Core customer value - What is the customer buying? 2. Actual product – What is the core benefit of the product? (Brand name, features, design, packaging, quality level) 3. Augmented value – what are the additional customer services and benefits? (Warranty, product support
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readdress the balance between employees' privacy concerns and perceived business needs. In fact, nearly 67% of all companies currently use some type of surveillance in the workplace. According to a recent poll, “. . . over 66% percent of those surveyed had used the Internet from work in the past 24 hours.” (M.Lee Smith Publishers, Hospitality Workforce Trends, January 2000) In addition, when issues in his or her personal life impact an employee’s work, the employer must make judgments as to the appropriate
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stagecoach theme. The biggest competition to Wells Fargo is Bank of America. There are many trends that are looked at that could affect the banking industry. Some trends include the environment, government policies, technology, and much more. These trends show how the industry should view what is going on in the market that could affect how consumer’s perceptions are changing in the market. After the trends were analyzed, our team analyzed the customers and put them into segments. These segments
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fulfillment of the requirements for the degree of Master of Mass Communication in The Manship School of Mass Communication by Emily Fay Mabry B.S., Louisiana State University, 2008 May 2010 ACKNOWLEDGEMENTS The inspiration for this research emerged from the opportunity to live in New York City during the summer of 2009 and intern at a premier digital agency. I would like to thank my committee chair and boss, Dr. Lance Porter, who helped me realize this opportunity and nurture my research interests
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