evaluate the problems and prospects of mobile computing in Nigeria. The paper will be analyzed by theme in order to provide a thematic overview as well as a comparative analysis of the development role of mobile computing. In exploring the evidence from completed projects as well as the foci of new projects, the paper summarizes and critically assesses the key findings and suggests possible avenues for future research. CHAPTER ONE INTRODUCTION The fusion of computer and telecommunication technologies
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RURAL DEVELOPMENT MARKETING & DIRECT MARKETING MODULE NOTES Code | 50121621 A | Course | Rural and Development Marketing | Topic | Division | | | What are rural markets? Is there a uniform identity? Global trends impacting rural behavior (only India)- WTO, technology and social behavior | Nikita Naina Kumar | | | India's rural communities- disparities, segmentation and social factors | Trishla Jhaveri | | | Media penetration, impact and costs in rural India | Shayan
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managerial process by which, individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing is a key factor to business success. The marketing function not only deals with the production and distribution of products and services, but it also is concerned with the ethical and social responsibility functions found in the domestic and global environment. Introduction of Marketing What image comes to mind when you hear the word “marketing”
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1.1 *** introduction to the course Communication Notion The subject of communication is a fundamental one for business communication, because that is exactly the purpose, and the central concept. “Communication” goes from the lat. communication – message, transmission; communicare – to make common, to link, and to talk. The term communication is used for description of diverse processes, connected with information transmission, and for the verification of presence or absence of a relation
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Postmodernism is one of the three theories that offer an explanation to the changes from traditional society to the society we live in today. It has been influential in many areas, including Sociology. They argue that we are now living in an unstable, fragmented, media-saturated global village, where image and reality are indistinguishable. For postmodernists, this new kind of society requires a new kind of theory – modernist theories no longer apply. Many sociologists argue that we are now increasingly
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SECTION I PROMOTION CAMPAIGN GUIDELINES Objectives of the Project The general objectives of the project focus on providing an opportunity to design a comprehensive integrated marketing communications (IMC) plan, enabling you to achieve a keen awareness and understanding of the decisions, issues, and activities involved in developing such a plan. Specifically, the project is designed so you will: (1) achieve an understanding of the major elements comprising the marketing communications mix; (2)
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sequencing and duration of each stage of the process like washing, rinsing and drying operations have to be controlled manually. Clothes need to be physically transferred from one tub to the other. * Fully automatic: These are compact machines in which clothes are washed and dried automatically in a single drum. Depending upon the type of fabric and total weight of the clothes the wash combination is selected and the wash cycle is carried out automatically. Fully automatic washing machines require a
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Technology 31 Delivery Mechanism 34 Flexible manufacturing plants 34 Supplier Relationship Management. 35 Channel Management 36 Marketing Communications 37 Developing an Integrated Marketing Communications Plan 37 Overarching Goals of the Plan 38 Message Development 38 Communication Media, Venues, and Campaign Elements 39 Tactical Marketing Plan Elements 40 Regulation and Ethics Issues 45 Responding to Regulation and Ethics Issues 46 Assessing E-Marketing Effectiveness 47 Conclusion 50 References
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Research Proposal on consumer behavior towards Brand Labeling and Brand Logo Introduction Logo and name are two important visual elements of any brand name (Eilertson & Faust 1994). Brand recognition is very much linked with these two elements. But we can observe that companies limit the features of attractive brand labeling (Kohli & Labahn 2002). Products are getting globalization and this is another issue because customers rely in international branded products and there is variation
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Barriers to Entry The industry contains excessive barriers to enter the wine production market. First, the wine industry requires quite an extensive amount of financial resources. In New World and European markets, costs of premium wine land range from $100,000 to $250,000 per acre in addition to development and maintenance of a vineyard. Premium grapes are also costly, and the wines have a maturation phase that must be passed before a rival firm can enter. In addition, the wine-making process
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