PRINCIPLES OF MANAGEMENT lecture notes Document Transcript • 1. UNIT I OVERVIEW OF MANAGEMENT Definition - Management - Role of managers - Evolution of Management thought - Organization and the environmental factors – Trends and Challenges of Management in Global Scenario. 1 • 2. Management - as how the mind controls the human body and its function similar management (mind) controls the various activities ( human body) in the Organisation - Collection of physical equipments, 4 M’s in Organisation
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For [pic] Telecommunication RF Design, Optimization, and Microwave Links Table of Contents 1.0 Executive Summary 3 2.0 Situation Analysis 4 2.1 Market Summary 4 2.1.1 Market Demographics 4 2.2.1 Market Needs 5 2.1.3 Market Trends and Market Growth 6 2.2 SWOT Analysis 7 2.2.1 Strengths 7 2.2.2 Weaknesses 9 2.2.3 Opportunities 9 2.2.4 Threats 10 2.3 Competition 11 2.3.1 Identifying Competition 11 2.3.2 Competitive Strategies 12 2.4 Service Offering
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other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts
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We chose to introduce our retirement home service in the country of Japan. The Japanese market is very distinct from other markets around the world. There is a large difference in tradition, culture, and marketing capabilities for each generation. Members of the younger generation are influenced by the most recent fads and trends, while the older generations are much more traditional and conservative. This gives our organization an opportunity to develop and market our product with the older generation
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arrange funding to cover the expenses, human resources must be ready to hire and train staff, and so on. Without the appropriate level of organizational support and resources, no marketing plan can succeed. Although the exact length and layout varies from company to company, a marketing plan usually contains the sections described in Chapter 2. Smaller businesses may create shorter or less formal marketing plans, whereas corporations generally require highly structured marketing plans. To guide implementation
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Strategic Plan, Part I: Conceptualizing a Business Business, products and customers: Mission statement Not every individual wants relaxation, religion and culture matters. All the stressed persons are in search of a treatment or any other technique to reduce their mental stress. The sources of relaxation are relaxation therapy stores and spa. In spa customers, pay lots of dollar for relaxation therapy while in healthy place stores they can buy all the products related to relaxation therapy and
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and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers
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Cyber terrorism Assignment #10 6/15/2012 TS 5999 Table of Contents Abstract………………………………………………………2 Introduction…………………………………………………..3 What is Cyberterrorism?....................................................3-4 History…………………………………………………………4 Examples of cyberterrorism…………………………………4-6 Level of cyber terror capability ……………………………..6 Figure 1……………………………………………………….7 Prevention of cyberterrorism……………………………….7-8 Conclusion ……………………………………………………..8 Reference ……………………………………………………...9-10
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In recent years there have been significant advances in the development of high performance personal computer and networks. There is now an identifiable trend in industry toward downsizing that is replacing expensive mainframe computers with more cost-effective networks of personal computer that achieve the same or even better results. This trend has given rise to the architecture of the Client/Server Computing. The term Client/Server was first used in the 1980s in reference to personal computers
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trendwatching.com’s free Monthly Trend Briefing How will YOU deliver on consumer expectations in the next 12 months? 10 crucial consumer trends 2013 December 2012 / January 2013 trendwatching.com/trends/10trends2013 Introduction: 2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but in whatever market or industry you’re in, those who understand & cater to changing consumer needs, desires and expectations will forever
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