BACHELOR OF COMMERCE BUS317 STRATEGIC MANAGEMENT MANAGEMENT TEAM REPORT TIGER AIRWAYS Lecturer: Jack Ng Group Members: Name Student Number Cheong Liang Ruey 31923243 Hoe Guofeng 31780553 Justin Keola Tan 31232321 Liew Fui Ming 31974996 Mindy Tan Hui Qi 31490513 Tay Tiong Gee 31780553 TABLE OF CONTENTS Pages Cover Page 1 Table of Contents 2 1. Executive Summary 3 2. Introduction 3 3. Current Company Situation
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One Task (One) 1) Cost Leadership Strategy Definition Companies that choose a cost leadership strategy offer relatively standardized products with features or characteristics that are acceptable to customers. In other words, with a minimum level of differentiation and also at the lowest competitive price. This means that companies offer standardized to an industry’s typical customer. Customers receive value when a company successfully implements a cost leadership strategy. Companies that
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Business Leadership EXECUTIVE SUMMARY Steven Paul "Steve" Jobs, the man who saved a company that was literally a fiscal quarter away from bankruptcy and proceeded to grow it into the largest company in the world by market capital the company ‘The Apple’. Steve Jobs was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution
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CORPORATE-level STRATEGIES: Creating Value through DIVESIFICATION/ACQUISITIONS What is corporate level strategy? CORPORATE/GRAND STRATEGIES are the master of business strategies which are intended to provide basic direction for strategic action. They are seen as the basis for coordinated and sustained efforts directed towards achieving long-term business objectives. Corporate level strategies specify actions a firm takes to gain competitive advantage by selecting and managing a group of differentiated
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Tiger Airway Holdings Limited | Strategic Management Assignment | | Name | Student ID: | | | | | | Contents 1. Executive Summary 3 2. Current Situation 3 2.1. External Environment Analysis 3 2.2. Internal Environment Analysis 5 2.2.1. The Market 5 2.3. Industry Analysis 5 3. SWOT Analysis 9 3.1. Implication of Analysis 10 4. Competitor Analysis 10 4.1. Brand Competitors 10 4.2. Strategic Group Matrix 10 5. Objectives 10 5.1. Short-Term
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Malaysia, the entries of LCCs, Air Asia, Firefly and Malindo have raised the number of passengers travelling inbound or outboard of the destination. According to Malaysia Airports Holding Berhad (MAHB) Annual Report 2009, the passenger movement of AirAsia for domestic traffic at KLIA increases to 5,588,493 passengers which is an increment of 10.6 percent compare to 2008. For the aviation sector, there is a significant growth of 16.6 percent, from 24.2 million passengers in 2009 to 28.2 million passengers
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lowest and simplest fares. Southwest also has one of the best overall customer service records. Moreover, It is one of the few airlines with no layoffs aimed a travel slump created by the slow economy and the threat of terrorism. Southwest offers types of products and services which include; air transportation, mobile access, shuttle service, priority boarding, early bird check-in, and pet allowance. Southwest has pioneered in Senior Fares, a same-day air freight delivery service, Fun Fares, and
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Table of contents Kulula.com, having embarked in the airlines industry since 2001 as a low cost carrier and with its strategic planning had determined and maintained the airlines profitability and good relationship with the customers, which is the main reason behind their success. Mission Simple, Honest, Great Fun and Inspirational being The Mission of Kulula.com has contributed to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company
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UNIT 1 i Introduction to operations management Unit 1 BLC 301/05 Operations Management Introduction to Operations Management ii WAWASAN OPEN UNIVERSITY BLC 301/05 Operations Management COURSE TEAM Course Team Coordinator: Ms. Loo Saw Khuan Content Writer: Dr. Quah Hock Soon Instructional Designer: Ms. Koh Kah Ling Academic Members: Dr. Chuah Poh Lean and Mr. Chong Fook Suan COURSE COORDINATOR Ms. Loo Saw Khuan EXTERNAL COURSE ASSESSOR Associate Professor Dr. Lim Kong
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INTRODUCTION WELCOME TO THIS CASE STUDY PROGRAMME! The Jollibee case study should be appealing to many candidates given the familiar nature of the product. Although very little is known about the brand, given the recent ‘silent’ entry into the Singapore market without much fanfare, we all know should be familiar with how the fast food industry operates. The case certainly has all the “ingredients” of a strategic management case study although at the first reading of the case, with a clear focus on
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