JetBlue Hits Turbulence Case Study Question I. What types of information systems and business functions are described in this case? The information system described in this case is the Transaction Processing System (TPS) which is used to perform and record the day-to-day business transactions including reservations, paperless ticketing and baggage handling. JetBlue attempted to standardize its IT processes by utilizing a single vendor for its technological framework for all facets of its
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Strategy Company Background JetBlue Airways Corporation is an American low-cost airline that was founded by David Neeleman who was born in Brazil during 1959. JetBlue Airways Corporation is headquartered in the New York City borough of Queens and its main base is located at the John F. Kennedy (JFK) International Airport. Prior to its name JetBlue Airways, David Neeleman founded this company under the name “New Air” and several of the employees who once worked for JetBlue Airways also worked for Southwest
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Jet Blue In February 2000, JetBlue started flying daily to Fort Lauderdale, Florida, and Buffalo, New York, promising top-notch customer service at budget prices. The airline featured new Airbus A320 planes with leather seats, each equipped with a personal TV screen, and average one-way fares of only $99 per passenger. JetBlue was able to provide this relatively luxurious flying experience by using information systems to automate key processes such as ticket sales (online sales dominate) and baggage
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Question I 1. Types of information system used [4] In this study case, JetBlue uses the Transaction Processing system, which is a computerized system that performs and records the daily routine transactions necessary to conduct the business. 2. Business function of information system [8] JetBlue has the ability to provide a luxurious flying experience with leather seats, each equipped with personal TV screens, while at a budget price. Some airlines have to invest heavily in the quality of
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Airlines such as WestJet and JetBlue promote low-cost and high-efficiency carriers by giving extremely competitive fares and outstanding customer service. Reservation system for these airlines are so important that when these companies need to make sweeping IT upgrades, their relationships with customers and their brands can be tarnished if things go awry. This can be seen when in 2009, both airlines upgraded their airline reservation systems, SabreSonic CSS was launch, customers struggled to place
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Checkpoint: JetBlue & WestJet XBIS/219 February 20, 2014 Chuney Johnson Checkpoint: JetBlue & WestJet A reservation system at airlines such as JetBlue and WestJet are very important because the system is what is required in order for the airline to operate. The reservation system is like that heartbeat of the business. The system is what manages seating, scheduling and rebooking. Customers and employees rely on this system to store information like baggage or the customer’s personal
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JetBlue Airways: Growing Pains A case report prepared for MG 495 Business Policy Spring II 2014 Paige Pence Jamie Neidholdt Tyler Slayton Ja-ir Gooden Jacob Miller May 4, 2014 JETBLUE AIRWAYS: GROWING PAINS I. Introduction A. Executive Summary 1. Summary statement of the problem: JetBlue Airways was a fairly new airline that was going up against such airlines like Southwest, AirTran, and Delta. Started in 1999, JetBlue Airway was able to turn profits fairly quickly;
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Case Outline of JetBlue Airways Corporation I. Problem: The main problem facing JetBlue Airways Corporation is: how to maintain low-costs structure and continue enlarging its market share in the competitive airline industry with increasing fuel costs. II. Strategic Considerations A. Industry Analysis 1. History a). American aviation pioneers attempted to start airlines using airships in the mid-19th industry. b). Aktiengesellschaft was world’s first airline
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What are the challenges that Shikhar Ghosh faced when he joined Appex? 1) Lack of structure: because Appex Corporation lacked structure, it resulted in a working environment without formal procedures. Even though the people had expertise, everyone just did anything creating chaos. There were no job descriptions so if the employees were interested in something, they did it. Also, there was no development of an underlying structure so anything a week away pretty much had no priority. 2)
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JetBlue Airways: Starting from Scratch In 1999, a group of experienced individuals in the airline industry came together to start a brand new company, JetBlue Airways. JetBlue decided that its strategy was going to be very similar to Southwest Airlines (low cost airline), but focus more on technology by providing the customer with a better experience and ensure more productivity from the aircraft. The company decided that its home base was going to be JFK, with a potential of 2.5 million passengers
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