THE IMPACT OF ADVERTISING ON SALES VOLUME OF A PRODUCT A case study of Starcomms Plc, Nigeria. Bachelor’s thesis Degree Programme in International Business Valkeakoski, 19 December 2011 Adekoya Olusola Abiodun ABSTRACT VALKEAKOSKI Degree Programme in International Business Global Marketing Author Adekoya Olusola Year 2011 Subject of Bachelor’s thesis Impact of advertising on sales volume of a product ABSTRACT The major aim of this thesis was to demonstrate the impact of advertising on the
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summary 30 Chapter 4: Findings, Discussion and Analysis 31 4.1. Introduction 31 4.2. Findings from the Survey 31 4.2.1. Demographic Data 31 4.2.2. Application of e-business in HVL 35 4.2.3. Challenges HVL facing when adopting e-business 39 4.2.4. CSFs for HVL when adopting e-business 43 4.2.5. Impact of e-business on HVL 46 4.2.6. E-business Strategy Formulation 50 4.3. Discussion
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IN THIS CHAPTER YOU WILL . . . 1 Learn that economics is about the allocation of scarce resources Examine some of the tradeof fs that people face Learn the meaning of oppor tunity cost See how to use marginal reasoning when making decisions TEN OF PRINCIPLES ECONOMICS Discuss how incentives af fect people’s behavior The word economy comes from the Greek word for “one who manages a household.” At first, this origin might seem peculiar. But, in fact, households and economies
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This article was downloaded by: [Kingston University Library] On: 02 November 2013, At: 01:05 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Marketing Management Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 Relationship Marketing Theory: Its Roots and Direction Kristian
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depends on its ability to produce goods and services; (2) prices rise when the government prints too much money; and (3) society faces a short-run tradeoff between inflation and unemployment. A country’s standard of living depends largely on the productivity of its workers, which in turn depends on the education of its workers and the access its workers have to the necessary tools and technology. Prices rise when the government prints too much money because more money in circulation
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P. Kotler(2006: 244) write on his book named principle of marketing, packaging involves designing and producing the container or wrapper for a product. Also it can and may include a product’s primary container, secondary package that is thrown away when the product is about to be used and a shipping package which
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Chapter 1 Introduction and Goals of the Firm Managerial economics is that part of economics applied to the decisions that managers must make. When managers make decisions that maximize firm profits, they simultaneously maximize shareholder wealth and promote efficient allocation of resources. Managers drift away from this objective when they concentrate on their own security. To avoid non-profit maximizing behavior, a growing number of firms are structuring compensation plans for managers
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INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR MSc INTERNATIONAL BUSINESS By Fayu Zheng 2006 -1- ACKNOWLEDGEMENTS This research is the final dissertation for MSc International Business at the University of Nottingham, during the summer term of 2006. Firstly, I would like to thank Vicky Story for her invaluable support, guidance and availability throughout the course of this project. In addition, I would like to thank all the participants for sparing the time to
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Marketing 201 Chapter 1 Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return. Needs: States of deprivation Wants: Form that needs take as they are shaped by culture and individual personality Demands: Wants backed by buying power Segmentation, targeting, demarketing. * Production concept is the idea that consumers will favour products that are available or highly affordable.
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Discussion, Marketing Technology, and Ethics Questions Gary A. Stewart Trinity International University, Principles of Marketing BUS113E Bill Perez, Degrees April 6th, 2016 Author Note Gary Stewart, Business Administration, Trinity International University Florida Regional Center, Correspondence concerning this paper should be addressed to: Gary Stewart. Email: zgstewar@tiu.edu 4. Discuss trends impacting marketing and the implications of these trends
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