Joanna Nowicka-Jakubczyk EMBA XVII edition Whirlpool Corporation’s Global Strategy - Case Report As many American based companies, Whirlpool Corporation after building strong position and success in North America, decided to “go international” and start its global expansion. The main Whirlpool’s objective was becoming the world market leader in home appliances, in what CEO of Whirlpool – David Whitwam strongly believed. Whitwam’s “go global” strategy plan was based on: * entering different
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| WHIRLPOOL CORPORATION GLOBAL PROCUREMENT | Cost Analysis | | | | | Whirlpool is the world’s largest producer and marketer of small and large home appliances such as mixers, food processors, washing machines, refrigerators, air conditioners, etc. Whirlpool also has a long standing relationship with Sears, which sells Whirlpool products under the brand name Kenmore. In addition to its North American presence (both manufacturing and sales), Whirlpool also has a strong presence
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Whirlpool Finance Organization: Whirlpool Corporation is a leading manufacturer and marketer of major home appliances. It had annual sales of more than $18 billion in 2010 and has 71,000 employees and 67 manufacturing and technology research centres around the world. It employs approximately 1,200 finance professionals in 26 countries on every inhabited continent. The majority work in accounting, finance, and shared-service areas, but there’s also a significant finance talent presence in tax, treasury
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Strategic Alliance – Whirlpool Corporation and Inland Steel CASE Faced with intense competition, increasing expectations from customers, reduced product life cycles, and localized geographic markets, Whirlpool Corporation (a Fortune 500 manufacturer of appliances) realized that the need to achieve a competitive advantage from its sourcing and material efforts was greater than ever. Part of the strategy to achieve this advantage involved pursuing an alliance with a key steel supplier. Steel is
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Date: April 27, 2014 Professor Dahan Individual Case Study International Business Practicum Strategic Sourcing at Whirlpool China Q1. Whirlpool’s Global Sourcing Strategy (GSS) in China had many advantages as well as disadvantages. As the case explains, China had become one of the world’s largest household appliance makers, and relocation of Whirlpool’s Asian HQ to Shanghai helped the company’s products gain acceptance within the market. Furthermore, setting up an international procurement
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Analysis Business Unit Revenues and Operating Profit Global Home Appliance Industry: Saturation Level by Region Demand and Market Growth Introduction Whirlpool Corporation is a global leader in home appliances. Whirlpool began as a family company in Michigan making wringer washers. In the past fifty years, Whirlpool has expanded from a domestic company with operations in the United States to a global company with operations in Asia, Europe, Latin America and North America. Whirlpool's
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CASE STUDY Whirlpool Corporation Evolution of a supply chain Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales over $19 billion, more than 80,000 employees and more than 60 manufacturing and technology research centers globally. Consumers around the world enjoy Whirlpool’s innovative products marketed under Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names. With this varied inventory
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Introduction of Whirlpool Corporation[1] Whirlpool Corporation is engaged in the manufacturing and marketing of home appliances worldwide. The company markets its products primarily to manufacturers, distributors, dealers, retailers and builders. Whirlpool also sells its products to other manufacturers, distributors and retailers, for resell under those manufacturers, and retailers’ respective brand name primarily in North America. The company was founded in 1906 and is based in Benton Harbor
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company realized the importance of meeting their clients’ needs in a faster and more efficient ways. Thus, the employment of “schedule actualization” or the just-in-time (JIT) approach is asserted of critical role in improving the supply chain of Whirlpool. This is because people nowadays are more demanding due to their busy lifestyle. Thus, oftentimes, people purchase appliances with the expectation that the store will be able to provide or deliver the product to them in just a couple of days, hence
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Whirlpool Corporation Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances (Goldsmith & Carter, 2010). Although Whirlpool continues to be a leading competitor in its field it recognized the importance of working to be sure that its leadership and talent remained engaged in meeting its business objectives. Whirlpool developed a leadership model to be used as a template for its leadership staff and by which to develop its high-potential staff. This paper
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