Business Strategy/Policy 2008/9 Topic 2 : The Environment, and Competitive Forces Strategic Planning : an Overview We are here! (adapted from Johnson, Scholes, & Whittington, 2008) Ext. Environment: PESTEL Porter’s ‘diamond’/ 5 Forces Convergence Strategic Group Analysis Life Cycle Analysis Market Segmentation SWOT (0T) Business Level Strategies Strategic choices Strategy in Action Stakeholder expectations & purposes Internal environment: Resource audit Strategic Capability Value Chain/Networks
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low-fares airline Table of Contents Q1. Why has Ryanair been successful thus far?..................................................................3 Q2. Is Ryanair's strategy sustainable?..................................................................................4 Q3. Would you recommend any changes to Ryanair's approach?.......................................5 Q4. Should Ryanair continue to pursue the Aer Lingus bid?..............................................6 Q5. Evaluate the strategic
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Subject: Strategic Leadership in a Changing World Question: Write an essay (using module concepts) that evaluates the strategic issues and options facing your organisation of choice. Company: Toyota Corporation Final Word count: 3,000 Toyota is seen as one of the market leader in the auto industry. It headquarters is based in Japan. It manufactures and sells vehicles (Toyota annual report, 2012). Toyota chiefly operates in Japan, Europe, Asia and North America. This
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cafeteria. 2. Internal and external factors impacting The Galley 2.1 SWOT analysis SWOT analysis “summarises the key issues from the business environment, and the strategic capability of an organisation, which are most likely to impact on strategy development” (Johnson et al., 2008, p. 119). Swot stands for
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INSTITUTE FOR INTERNATIONAL MANAGEMENT AND TECHNOLOGY MODULE: U54081 Strategic Analysis of Hospitality and Tourism Businesses MODULE LEADER: Mr. Sandeep Munjal STUDENT NAME: SIDHI RAJ CHITKARA STUDENT NUMBER: 010107043 WORD COUNT: 3271 Words DATE: 21st April 2011 INDUSTRY OVERVIEW An Airline is a scheduled air transport facilitator. There has been a major increment in fleets to connect all major airports of the world due to technology development. This aids to reduce cost
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adequacies. It has the effect to lower KBL’s risk profile and enhance the bank’s ability to raise more deposits in the local market. The capital will also promote general corporate expansion in line with the group’s growth strategy. The approval of rebranding exercise also serves as a strategy to differently appeal to the market in a new revamped fashion. Kingdom Bank launched an innovative product Kingdom Cell Card. The first bank in Zimbabwe to transform retail banking into a service that is accessible
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University of Monaco, Monaco Abstract Our purpose is to contribute to the understanding of brand-portfolio management by examining the brand-portfolio strategies of a world-leading company. We started to work on a case study with L’Oreal. Our research ´ focused on two questions: (1) what reasons lead L’Oreal to develop a brand´ portfolio strategy?; (2) how can brand-portfolio management create a higher and stronger level of competitive advantage for this company? The results show that an aggregation
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Employee Management 4 3.3 Intended Acquisition Strategy 5 3.4 Sustained Innovation 5 3.5 Global Reach and Further Expansion 5 3.6 Pursuance of International Market Dominance 5 4.0 Justification of FedEx Corp. Success 6 4.1 Value Chain Framework 6 4.1.1 Support Activities 6 4.1.2 Primary Activities 7 4.2 VRIN Framework 7 4.2.1 Value 7 4.2.2 Rarity 8 4.2.3 Inimitability 8 4.2.4 Non – Substitutability 9 4.3 International Strategy 9 5.0 Contribution of Leadership 11 5.1 Traits
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01 Technical takeovers, and managing relevanT To acca QualificaTion paper p3 1 Market growth, for example, by taking over a competitor. This could produce synergy through economies of scale and efficiency gains, and can decrease the threat from competitors. Both of these should help to increase shareholder wealth. There is, in theory, relatively little risk as the company is staying on its home territory which it knows well, but see the information about the Morrison’s – Safeway merger on
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Contents Page Purpose 4 1. External Analysis 5 2.1 Industry Life Cycle............................................................5 2.2 Market Analysis....................................................................6 2.3 PESTEL
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