1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE
Words: 66056 - Pages: 265
4277 APRIL 4, 2011 JAMES L. HESKETT RICHARD LUECKE Porcini’s Pronto: “Great Italian cuisine without the wait!” In January 2011 Tom Alessio, marketing vice president at Porcini’s, Inc., of Boston, was pondering issues raised by a potential expansion of his company’s restaurant business. The domestic market for full-service chain restaurants was nearing its saturation point at both in-city and shopping mall locations. The big chains were looking overseas for growth, but as a small regional
Words: 5734 - Pages: 23
Women 12 Welcome to the Small Screen afterword index 7 11 39 59 87 113 127 143 157 171 203 237 251 273 279 PHOTOGRAPHIC INSERT PICTURE CREDITS ABOUT THE AUTHOR CREDITS COVER COPYRIGHT ABOUT THE PUBLISHER FOREWORD I n my hand, I’ve got a piece of paper. It’s Mum’s handwriting, and it’s a list – a very long list – of all the places we lived until I left home. I look at this list now, and there are just so many of them. My eye moves down the page, trying to take in her spidery scribble
Words: 69787 - Pages: 280
THE POWER OF HABIT Duhi_9781400069286_2p_all_r1.j.indd i 10/17/11 12:01 PM Duhi_9781400069286_2p_all_r1.j.indd ii 10/17/11 12:01 PM HABIT W h y We D o W h a t We D o and How to Change It THE POWER OF CHARLES DUHIGG Random House e N e w Yo r k Duhi_9781400069286_2p_all_r1.j.indd iii 10/17/11 12:01 PM This is a work of nonfiction. Nonetheless, some names and personal characteristics of individuals or events have been changed in order to disguise identities
Words: 124310 - Pages: 498
The Philosopher’s Stone by Colin Wilson PANTHER, GRANADA PUBLISHING London Toronto Sydney New York Published by Granada Publishing Limited in Panther Books 1974 Reprinted 1978 ISBN 0 586 03943 0 First published in Great Britain by Arthur Barker Limited 1969 Copyright © Colin Wilson 1969 Granada Publishing Limited Frogmore, St Albans, Herts, AL2 2NF and 3 Upper James Street, London, WIR 4BP 1221 Avenue of the Americas, New York, NY 10020, USA 117 York Street, Sydney, NSW 2000, Australia 100 Skyway
Words: 112088 - Pages: 449
I dreamed of her last night again. As vivid as always, I was left with the idea of her and no image. She stood before me, her face in shadows, obscured from my view. Her hands reached out to me, beckoning me forward. Seeming to float, I moved toward her, long slender fingers gently grabbing my wrists, pulling me forward. Happily I submitted to her embrace, feeling her naked breasts press against mine, her skin silkily brushing against mine, intoxicating me with the sensations. Still, I couldn't
Words: 94208 - Pages: 377
Improve your Written English Visit our How To website at www.howto.co.uk At www.howto.co.uk you can engage in conversation with our authors – all of whom have ‘been there and done that’ in their specialist fields. You can get access to special offers and additional content but most importantly you will be able to engage with, and become a part of, a wide and growing community of people just like yourself. At www.howto.co.uk you’ll be able to talk and share tips with people who have
Words: 33140 - Pages: 133
G. P. PUTNAM’S SONS An imprint of Penguin Young Readers Group. Published by The Penguin Group. Penguin Group (USA) Inc., 375 Hudson Street, New York, NY 10014, USA. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.). Penguin Books Ltd, 80 Strand, London WC2R 0RL, England. Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd). Penguin Group (Australia), 707
Words: 124032 - Pages: 497
YOU CAN WIN Winners don't do different things. They do things Differently. A STEP BY STEP TOOL FOR TOP ACHIEVERS SHIV KHERA To my mother to whom I shall remain indebted for setting the foundation on which this book is based Page 1 of 175 PREFACE Success doesn't mean the absence of failures; it means the attainment of ultimate objectives. It means winning the war, not every battle. Edwin C. Bliss You have met people who literally wander through life. They simply accept whatever fate
Words: 63318 - Pages: 254
Growing Up Asian in Australia file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0000.html[2014-6-18 23:54:32] Growing Up Asian in Australia file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0000.html[2014-6-18 23:54:32] Growing Up Asian in Australia Growing up Asian in Australia file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0001.html[2014-6-18 23:54:33] Growing Up Asian
Words: 113124 - Pages: 453
