Organic Pet Food Marketing Plan September 14, 2007 NAICS Industry Code: Dog and Cat Manufacturing 311111 Abstract: This marketing plan provides a plan for entering the organic pet food product as an existing producer of non-organic pet foods based current market conditions and trends following several high profile food safety recalls and alerts, particularly the Melamine-related deaths from pet food imported from China. The pet food industry has experienced enormous
Words: 4704 - Pages: 19
Description of Harvest Local Foods concept: Harvest Local foods which is located in Philadelphia was founded in 2006. Their main aim is to promote healthy living among their consumers. Their company mission is to promote and educate consumers about the benefits of eating fresh locally grown organic food products. The Harvest Local foods currently have only one branch which is currently located in Lansdowne, Philadelphia. Their commitment to promote healthier lifestyle would work well if they
Words: 1207 - Pages: 5
the Food Revolution that will ensure agricultural diversification and large investments in food processing (F&B News, 2011). In addition, due to the structural change in Indian economy, multinational investors are now flowing into India (F&B News, 2011). Thus, at the moment there is a rising need of ensuring food security which include the availability and accessing of food. Specifically, the ice cream industry is estimated to occupy Rs. 22 billion (US $500 million) of the whole food
Words: 385 - Pages: 2
Demographics and Ethical Dilemma for Marketing Professional in a Connected and Diverse Society Jahangir M. Kabir Wilmington University What are the connections among demographics, marketing and ethics? Well, they are deep and potentially detrimental to society, if certain ethical standards are not met. According to Grewal and Levy (2011), firms use segmentation, targeting and positioning to develop marketing strategy and segments its customers in many ways and one of them is demographics (Grewal
Words: 2075 - Pages: 9
market structures that make up our economy. Four market structures make up the economic structure in the worlds’ economy. The market structures are perfect competition, monopoly, monopolistic competition, and oligopoly (Colander, 2010). Kudler Fine Foods was founded by Kathy Kudler in June 1998 after identifying a need for a gourmet specialty market in her area that could meet customers shopping needs by offering domestic and imported products in a single store. They compete in the marketplace relying
Words: 1203 - Pages: 5
Top______ 1. Using appropriate segmentation bases e.g. demographics, geographic, lifestyle, ethnicity, values, opinions and interests (and any others you may wish to use) describe the current target market(s) of your company; (2%) Target market: families/children Describe the (or one major) current target market of your company/brand /product on the bases of these segmentation tools | Company: Tip Top | Brand/ Product: | Demographics | Age: Tip Top’s target market is mainly children. This
Words: 724 - Pages: 3
Executive Summary Whole Foods is the world’s leading retailer of natural and organic foods. It has differentiated itself in today’s market by developing a clear and concise corporate vision, mission, and values outlining its dedication to providing quality products and building a sustainable future. For the past 30 years, it has grown and adapted into a successful business by continually analyzing the external environment and identifying opportunities such as the acquisition of competitor Wild Oats
Words: 623 - Pages: 3
Company offers organic cereals, which consists of Australian grown whole grains, fruits and nuts. Main Cereal Company has developed a new breakfast cereal range called Bran Flakes. The range offers ‘Bran Flakes Original’ (only flakes), ‘Bran Flakes Mixed Fruits’ and ‘Bran Flakes and Nut’. The purpose of this paper is to provide an analysis of the six forces that operate and within the macroenvironment, the six influences are: demographic, economic, natural, technological, cultural, and political (Kotler
Words: 2217 - Pages: 9
components of wine purchasing behavior and the socio-demographic profile of those who are both wine buyers and consumers. ?Design/methodology/approach: Starting from consumer behavior literature, we identified six phases in the purchasing process and we operationalized each of them. A structured questionnaire was developed according to such framework and an empirical study was carried out. We realized 630 interviews to wine buyers and consumers. Then, we performed a cluster analysis in order to
Words: 2772 - Pages: 12
recent growth, the gourmet grocery store of Kudler Fine Foods needs to expand the services it offers, improve operating efficacy, and increase its purchase cycle. Marketing research in developing Kudler’s marketing strategy and tactics is essential to their success. Opportunities for growth in marketing research (and other issues affecting such research at Kudler Fine Foods, include advertising methods) consumer buying behaviors and demographics, funding, branding strategies and competition aspects
Words: 1073 - Pages: 5
