INTERNATIONAL COLLEGE OF BUSINESS AND TECHNOLOGY BTEC HND DIPLOMA IN BUSINESS (MANAGEMENT & HUMAN RESOURCES) ASSIGNMENT COVER SHEET 2014/2015 UNIT TITLE & CODE | Unit 7: Business Strategy | LEVEL | 05 | | | CREDITS | 15 | STUDENT NAME | | STUDENT ID | | ASSESSOR | R.A.R.G. Ranaweera | IV by | | ASSESSMENT | | Word Count | | ASSIGNMENTISSUE DATE | 19.02.2015 | ASSIGNMENT SUBMISSION DATE | 22.03.2015 | ASSIGNMENT DISCUSSION DATE(s) | | | ASSIGNMENT RESUBMISSION DATE
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the Chapter In an uncertain competitive environment, managers must engage in thorough planning to find strategies that will help their organization to compete effectively. This chapter explores the manager’s role as both planner and as strategist. It discusses various elements of the planning process, different kinds of plans, strategy formulation, and the challenge of strategy implementation. This chapter also contains a detailed explanation of SWOT analysis and Michael Porter’s business level
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Plan For A Product Of Innocent Drinks Marketing Essay The report describes the marketing plan for the repositioning of the product “This Water” offered by “Innocent Drinks”. Company was founded in 1999 and offers smoothies and flavoured spring water in Super markets, coffee shops, cinemas and other outlets in UK and other countries. Company has decided to re-launch its existing product “This Water” in the cinemas in the UK with the new name “This Water Plus”. This report covers the marketing plan
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The Coca Cola Company: Marketing Strategy Contents Introduction and Summary of the Company ............................................................................................ 3 Environmental Analysis ........................................................................................................................... 3 Political ............................................................................................................................................... 4 Economic
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ARC CONSULTING SERVICES Robin Hood Case Analysis BA 422W Aaron Labin, Curt Matthews, Rich Miller 4/14/2009 This is the case analysis for the Robin Hood case study provided by the text. It includes our competitive forces in the industry analysis, key success factors analysis, current strategy determination, SWOT analysis and the recommendations we have made for Robin Hood. Aaron Labin Curt Matthews Rich Miller Robin Hood Case Study ARC Consulting Services Robin Hood and his band of Merrymen
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Master of Business Administration Strategic Management Carrefour Misadventure in Russia Supervised By John Kalmus Submitted By STU 22782 Submitted To IBAM Word Count 3898 Submission Date 22 January 2011 Carrefour strategy is comprised of following components • Organic, Sustainable and Profitable growth • Fast return on capital employed • Market Leadership through • Acquisition Carrefour started business in 1963 by introducing the idea of hyper market by providing
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Marketing Process 2 Benefits and Draw Backs of of having a Marketing Orientation 2 Benefits and Draw Backs of of having a Marketing Orientation (Cont) 3 What is Macroeconomics 4 Pestle Analysis 4 Pestle Analysis (Cont) 5 What is Microeconomics 6 Porter's Five Forces Theory 6 Porter's Five Forces Theory (Cont) 7 References 8 References (Cont) 9 What Is The Marketing Process There are a number of different definitions from organisations or individuals to describe
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Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world, with over 16,000 stores in 50 countries (Starbucks Annual Report, 2009, p. 1). Starbucks sells high-quality whole coffee beans along with fresh, rich-brewed coffees, cold blended beverages, a variety of complimentary foods, coffee related accessories and a selection of premium teas primarily through Company-operated retail stores (Starbucks Annual Report, 2009, p. 1). In May 1998, Starbucks successfully entered the
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Jessica Chapman – 000200084 Western Governor’s University MKT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7 Opportunities 7 Threats 8 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 9 Promotion Objective 9 Marketing Strategies 9 Product
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Skills 4 2.5 Shared Values 4 2.6 Staff 5 2.7 Style 5 3 The Five Forces Model 5 3.1 Bargaining power of buyers 6 3.2 Bargaining power of suppliers 6 3.3 Threat of new entrants 7 3.4 Threat of Substitute products 7 3.5 Rivalry among competing firms 7 4 PEST Analysis 8 4.1 Political Influences 8 4.2 Economic Influences 8 4.3 Social Influences 8 4.4 Technological Influences 9 5 SWOT Analysis 9 5.1 Strengths 9 5.2 Weaknesses 10 5.3 Opportunities 10 5
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