Definition Specialty Store A small retail outlet that focuses on selling a particular product range and associated items. Most specialty store business operators will maintain considerable depth in the type of product that they specialize in selling, usually at premium prices, in addition to providing higher service quality and expert guidance to shoppers. (www.businessdictionary.com) Specialty stores are retail businesses that focus on specific product categories, such as office supplies,
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internet. Moreover we also do a SWOT analysis and discuss our findings. A market research is also included which discusses how people perceive Amul as a brand and what has made Amul such a successful brand. Finally we conclude and recommend some suggestions which can help Amul continue in such a fruitful manner and enjoy success in the long run. Table of Contents INTRODUCTION TO THE ORGANISATION 3 Situational Analysis 4 Market Summary 4 SWOT Analysis 5 Competitors: 5 Product offering:
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Identify Target Market 5 SWOT Analysis 6 Marketing Communication Objectives 8 Developing Strategies & Tactics 10 Integrated Marketing Communication 12 Evaluation Effectiveness 15 Conclusion 15 Appendix 16 References 33 Introduction IMC ensures that all forms of marketing communication (MC) tools and messages are carefully linked together. Kotler et all (2003) defines IMC as: “A way of looking at the whole marketing process from the viewpoint
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Bobmarlay Brewing Company | MARKETING PLAN | | The rationale of BBC marketing plan is to serve as a quick blueprint towards, achieving our objectives. | | Presented by: A Group of Northern Caribbean University Students | 6/24/2013 | | NORTHERN CARIBBEAN UNIVERSITY College of Business & Hospitality Management Department of Professional & Continuing Education Salem Runaway Bay Campus Presented in partial fulfillment of the course MKTG490: Strategic Marketing Assignment
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must be given to honorable Director Mr. Sanjeev Gupta (IMR Ghaziabad) who provided me a proper guidance to do the Research project and attain the standard. Lastly, I would like to thank my parents for being the guiding force through all the phases of my life. Doing my project on this topic was a wonder opportunity for me, for it instilled in me a great deal of confidence and ability to work hard and thereby face challenges.
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Strategic Management Environment of any organization can be considered as “the aggregate of all conditions, events and influences that surround and affect it”. Environment is complex as it consists of a lot of factors arising from different sources. The nature of environment is one of dynamic as it keeps changing continuously. The impact of environment on organization is deep and far reaching. Environmental Factors Environmental factors can be classified as: i) Macro
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Thuy s3427595 Thuy Thai Kim s3410258 Chi Tran Le s3410405 Contents Executive Summary 4 A. ANALYSIS: 4 I. Introduction 5 II. Situation Analysis 5 1. Company description 5 2. Product description 6 III. Marketing Environment 7 1. Micro-environment 7 2. Macro-environment 12 IV. SWOT Analysis: 15 V. STP 17 1. Segmentation 17 2. Targeting 18 3. Differentiation (Competitive advantages) 18 4. Positioning 19 VI. Marketing Mix Strategies 22 1. Product 22 2. Price 25 3. Place
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Summary This project gives a brief detail of Fast Food Industry in Pakistan The Final Project gives the brief snap shot of Situational Analysis on Fast Food Industry. The SWOT analysis indicates the Strength, Weakness, Opportunities and Threats of the KFC. To get reasonable market share in Fast Food Industry required a reasonable amount of capital to open up outlets in different locations, plants with high definition equipments for food processing and for designing a distribution channel
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unique Channel Business Model is instrumental to the company's continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion (Acer Annual Report 2005). Stan Shih, the founder and
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Contents Task 1 ............................................................................................................................................................ 2 P 1.1 .......................................................................................................................................................... 2 Virgin Group Limited ............................................................................................................................. 2 Sainsbury PLC
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