Strategic Marketing and Its Environment art 1 introduces the field of marketing and offers a broad perspective from which to explore and analyze various components of the marketing discipline. Chapter 1 defines marketing and explores some key concepts, including customers and target markets, the marketing mix, relationship marketing, the marketing concept, and value. Chapter 2 provides an overview of strategic marketing issues, such as the effect of organizational resources and opportunities on
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APEC and the leaders of its 21 member economies. Quiz: Can you recognize these world leaders? Was the summit a success? The Philippines reportedly allotted P10 billion to stage the week-long APEC activities. Ambassador Marciano Paynor Jr., director general of the APEC National Organizing Council, said the expenses in hosting the event was an investment. He added that the traffic and inconvenience the summit caused is "a little sacrifice compared to the benefits that we will gain out of our membership
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Experience Marcos dictatorship in Thailand By: Joel Ruiz Butuyan IF FILIPINO voters who are motivated with a longing to bring back the Marcos years will have their way in the May elections, all Filipino Facebook users will be in jail. This was my conclusion after a four-day stay in Thailand last week to witness the court trials of two political prisoners, and to meet with journalists and lawyers who are fighting to keep the embers of freedom alive despite the authoritarian rule of a military junta
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managers and leaders need to make in turbulent times. It is like having the authors and their wisdom at your side while having to ride the white waters of the rapids ahead.” —Peter Schwartz, Monitor Global Business Network “[A]n operations manual to help management teams guide their companies through this global disaster. Chaotics is a must read for those seeking a lifeline to save their business.” —Ed Kaplan, Chairman Emeritus, Zebra Technologies “A very timely and practical book on how to manage and
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GREEN COMPUTING AND GREEN IT BEST PRACTICES On Regulations and Industry Initiatives, Virtualization, Power Management, Materials Recycling and Telecommuting Notice of Rights: Copyright © Jason Harris. All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Notice of Liability: The information in this book is distributed on an “As Is”
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Managing the Work and Worker in Knowledge Work Social Impacts and Social Responsibilities Social Impacts and Social Responsibilities The New Pluralism: How to Balance the Special Purpose of the Institution with the Common Good The Manager’s Work and Jobs Why Managers? Design and Content of Managerial Jobs Developing Management and Managers Management by Objectives and Self-Control From Middle Management to Information-Based Organizations The Spirit of Performance Managerial Skills The Elements of Effective
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QuickMBA / Strategy / Porter's 5 Forces Porter's Five Forces A MODEL FOR INDUSTRY ANALYSIS The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic
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| LEARNING OBJECTIVES After studying this chapter, students should be able to: 1. Contrast job descriptions with job specifications. 2. List the advantages of performance simulation tests over written tests. 3. Define four general skill categories. 4. Describe how career planning has changed in the last 20 years. 5. Explain the purposes of performance evaluation. 6. Describe actions that can improve the performance-evaluation process. 7. Clarify how the existence of a union
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TQM Research Paper Introduction The past two decades have witnessed the rise and fall of countless short-lived fads. Some have attracted a flurry of book, articles, and seminars; others have been completely discredited. Businesses have realized that there is a need to restructure their business practices and become more customer-focused. All recent business approaches and techniques have generally aimed at improving performance, increasing profits, gaining market share, and most importantly satisfying
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India's Economic Reforms Montek S Ahluwalia* The past three years have seen major changes in India's economic policies marking a new phase in India's development strategy. The broad thrust of the new policies is not very different from the changes being implemented in other developing countries and also all over the erstwhile socialist world. They aim at reducing the extent of Government controls over various aspects of the domestic economy, increasing the role of the private sector, redirecting
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