1.) What is Southwest’s strategy? How would it answer the question: “What business are we in”? Why has it been so successful so long? In short, Southwest pursued a customer - driven strategy. However, this strategy is composed of many different components. By definition a customer – driven strategy is created to cater to the customers’ needs. With this approach Southwest aimed to not only gain customers from their competitors, but to also continue to grow by continuously delivering greater
Words: 1676 - Pages: 7
1) Why did Merrill Lynch need to update its IT infrastructure? Merrill Lynch needed to update its IT infrastructure in order to remain competitive. One of the most important ways to do so was to provide customers with Internet-based applications that provided them with up to date access to portfolios and the tools needed to work with those portfolios. There are many competitors in the financial management industry and if Merrill Lynch cannot maintain its technological edge then those competitors
Words: 1028 - Pages: 5
decisions and actions that determines the short-term performance of an organization. (False; moderate; p. 208) 2. “Strategic model” is a term that is often used in conjunction with strategic management and strategies. (False; easy; p. 209) 3. The most fundamental questions about strategy address why firms, facing the same environmental conditions, have varying levels of performance. (True; easy; p. 209) THE STRATEGIC MANAGEMENT PROCESS 4. The first step in the strategic management process
Words: 7706 - Pages: 31
HND in Business and Finance Unit Name: Business Strategy – 7 Assessors: Student: Introduction In this part of the assignment I will be defining and explaining mission, vision, objective, goals & core competencies, I will also be distinguishing the difference between each point and the role they play in the operation of a business, I will be reviewing the issues involved in strategic planning and explain the different planning techniques. 1. Explain strategic contexts and
Words: 2224 - Pages: 9
|[pic] |Course Syllabus | | |School of Business | | |HRM/531 | |
Words: 3395 - Pages: 14
1.1 Introduction This study examines the factors that lead to small business failure in Johannesburg. Chapter 1 includes the background of the study, the aim/objective of the study, the key concepts and a scope of the study. 1.2 Background of the study The fashion industry is a globally competitive industry that presents challenges when initiating small start-up fashion businesses. Stanley Stasch (2010:3), however, highlights the need to develop small businesses as they contribute positively to
Words: 1438 - Pages: 6
terms of satisfying basic customer needs. Important questions that should be taken into consideration are what is our business, who is the customer, what do customers value and what should our business be? 2) Business portfolio planning involves two steps (1) the company must analyze its current business portfolio and determine which business should receive more, less, or no investment. (2) it must shape the future portfolio by developing strategies for growth and downsizing. First marketing
Words: 2272 - Pages: 10
MANAGING ORGANISATION’S MID-TERM EXAM Case #1: Tucker Company (p.395) Q1. Sketch out a simple organisation chart showing Tucker Company’s three division, including the location of the laboratory. Why would the laboratory be located in the military jet engine division? Answer: President/CEO Tucker CompanyVP- Commercial Jet Engine Division VP – Military Jet Engine Division VP- Utility Turbine Division
Words: 3072 - Pages: 13
That is why countries deleted administrative and economic borders limiting competition. Free flow of information, ideas through the world, caused that some values, lifestyles, consumption models are common for some nations. That is why customers needs are higher and higher and similar (unified) – califionisation of needs. It means that consumers have a lot of information about level and style of life in the richest countries, they want the same in their mother country. That is why we have some
Words: 7663 - Pages: 31
researches which help the managers to adapt today’s business environment by understanding and implementing the strategic leadership (Mary et al, 2008). This paper will discuss strategic leadership by introducing the definition of the strategic leadership as a start. The paper will then analyse what does the strategic leadership mean to the organizations and explain why organizations need strategic leadership in three angles: the change of business environment; the inadequacy of traditional management
Words: 2344 - Pages: 10