chapter 1. Be prepared to answer the following questions if called on. 1. What is marketing? 2. What is a market? 3. Define the terms ultimate consumers and organizational buyers. Give examples of each. 4. What is a target market? Why do most organizations focus on satisfying the needs of one or more subgroups of a market rather than the entire market? 5. What are the four controllable marketing mix factors that make up the organization’s marketing program? 6. What are uncontrollable
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[pic] BUSINESS IDEA [Version 2.1/160708/TeDD/MDeC] Content | | | |Section 1.0 EXECUTIVE SUMMARY……………………………………………. |1 | |Section 2.0 PRODUCT AND SERVICE DESCRIPTION……………………….. | | |
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GRANT CHAPTERS Chapter 16 – Diversification Strategy * Linkages are not enough, the key to creating value is the ability of the diversified firm to share resources and transfer capabilities more efficiently than alternative institutional arrangements * Companies in low-growth, cash-flow rich industries such as tobacco and oil have been especially susceptible to the temptations of diversification * Diversification does not reduce “systematic risk” * Porter has 3 essential tests
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1.0 Why project management is important Project Management is the application of knowledge, skills, tools, and techniques to project activities in order to meet project requirements. Project management involves in a series of organizing components of a project. Such activities on the project are like development of new products, launching of a new service and marketing campaign. Project management also involves in planning, organizing, leading and controlling the resources both human and physical
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businesses to stablish themselves in their initial stages, there is a reason why most do not survive past the Stage II phase of their cycle. The fluid nature of an enterprise’s business environment, both internal and external, require insight into the environment, the business’ position within it and it’s interactions with it. This is where strategic auditing becomes a powerful tool that can tell those driving the business what their capabilities are and how they fit in to the current market, while
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people and trading with decency BUSINESS ETHICS * Involves the application of general ethical principles to the actions and decisions of businesses and the conduct of their personnel * Are not materially different from ethical principles in general because business actions have to be judged in the context of society’s standards of right and wrong * Ethic behaviour in business requires adhering to generally accepted norms Why study ethics in business? * Ethical behaviour is simply
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ability to respond to key factors identified in a PESTEL analysis or organisational SWOT (appendix a). Evaluating key factors identified in the PESTEL analysis highlights why innovation is important to the organisation: Benefit | Factor | SIMILTANEOUSLY IMPROVE QUALITY AND PRODUCTIVITY | Better use of technology aligned to business strategyEnsure assets are fully usedDevelop IT for patient self-service systemsMaintain focus on high standards of practice, documentation and communication with patientsImprove
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communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos and images for marketing purposes. It is important to consider your business goals before creating social media marketing campaigns. Starting social media marketing campaign without social strategy in mind is like wandering through a forest without a map-you’ll only end up lost. Social media marketing can help with a number of goals, such as: • Website traffic •
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............................................................... 4 WHAT DO CONSULTANTS DELIVER? ............................................................................. 4 CHOOSING THE CONSULTING INDUSTRY AND A ROLE WITHIN IT ................ 5 WHY CONSULTING – PROS & CONS ............................................................................. 6 GAUGING THE CULTURE OF CONSULTING FIRMS........................................... 7 THE ROLE OF GEOGRAPHY ....................................
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process is central to the business performance of companies, both large and small, because it addresses the most important aspects of the market. It is about understanding the competitive marketplace and ensuring you can tap into key trends, reaching consumers with the right product at the right price, place and time. Clever marketing has led to many recent business success stories - from pharmaceuticals to airlines, sports brands to food and drink, business-to-business companies to small,
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