hands in other businesses as well. Later in 1985 it entered the video game market and since then has come up with numerous products for the game lovers like the playboys and Wii etc. Some of the most memorable efforts by Nintendo are Mario Bros. and The Legend of Zelda which created a landmark for Nintendo. The company with its Wii introduction in 2006 has managed to take the share from its competitors and the product has managed to create a sensation in the market. (Corporate, n.d.) Case Analysis
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Market Our target product chosen is the Xbox 360+Kinect gaming console. Launched in November 2010, it held the Guinness World Record for being the fastest selling consumer electronics device from 2010 to 2012 (BBC 2012). This is a good indicator of how the Xbox 360 + Kinect has captured its target market in a growing games industry which promotes family bonding through entertainment. 1.1 Market Share and size of market Currently, Xbox 360 holds 47% share of the overall current-generation
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Angry Birds – Tecnología Rovio, una empresa con 8 años de experiencia dedicada a crear videojuegos, había visto el iPhone como una tecnología innovadora y que debía ser aprovechada. El objetivo de la empresa era crear un juego en la plataforma iOS que permitiera explorar las ideas de negocio que ofrecía el App Store y que se volviera una solución para sus problemas financieros. Así nació el videojuego Angry Birds, el cual para el 2010 había contabilizado ya 10 millones de descargas. Al enfocarse
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Finance, 2011). This is an increase over the previous months. SWOT ANALYSIS: Strengths: The biggest strength that the case study focused on was their demographics. Nintendo strived on their new video game counsel called Wii, this game counsel was geared towards everybody. The Wii system was able to be played by a broad audience, both an advanced player and some one who has never played before. The controllers were simpler than other complicated controllers. Nintendo’s goal was to produce games that
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Marketing Mini Business Marketing Plan - Nintendo Wii® Abstract This final assignment for Marketing Management looks at all of the various marketing strategies and best practices for two companies that I have been studying over the past several weeks. Of the two companies and products that I have studied, Sony’s Playstation 3 and Nintendo’s Wii, I have chosen to complete my final paper in regards to the Wii game console. This paper will focus on one-to-one marketing strategies, customer information
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popular choice is the Nintendo Wii due to its appeal to people who only play games casually on a basis similar to say, reading for fun or movie watching. I believe common consumer with less gaming finesse would jump on the Nintendo console first, which leaves Nintendo’s competitors in the metaphorical dust. Due to a personal bias towards Nintendo I find it would be too easy to compare its Gaming consoles to its competitors and persuade my reader to purchase a Nintendo Wii. However, Microsoft’s Xbox360
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information you think is pertinent to this company (5 points) Nintendo is a company that creates video games and game consoles. Nintendo is the creator of the Game Boy, Super Nintendo, Nintendo DS, Nintendo 64, Nintendo GameCube and of course the Wii. Nintendo is only one of the few companies that create gaming systems, and is in constant competition with Sony (PlayStation) and Microsoft (Xbox). Nintendo’s revenues in 2009 were $19,308.1 million, with a net income of $2,930.8 million. 1. What
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COMPANY NAME: Nintendo Co.,Ltd WEBSITE: www.nintendo.com INDUSTRY: Video game industry BACKGROUND/HISTORY/TIMELINE: “Nintendo Company Ltd .was founded in 1889 as a producer of Japanese playing cards, but by the 1980’s the corporation had turned its attention towards the production of video game hardware and software”. “Since then, Nintendo has gone on to become the third most valuable company in Japan selling more than 470 million home game consoles and handhelds as of 2009”. Nintendo was founded
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XBOX 360 Marketing Plan Marketing February 20th, 2010 Mark Lundberg Table of Contents: Part 1: Executive Summary Part 2: Company Description * I: History of the Company * II: Current Objectives Part 3: Situation Analysis * Internal Analysis * Environmental Analysis * Customer Analysis * Competitive analysis Part 4: SWOT Analysis * SWOT Analysis * Porter’s Five Forces Model Part 5: Marketing Objectives & Strategies Part 6: Marketing Strategies
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Fall from Grace As one of the biggest gaming giants to exist to this day, Nintendo certainly has a lot of experience in what they do best: creating incredible games for everyone to enjoy. How is it then that Nintendo, with their latest system the Wii U, is failing to capture the market they once had? There hardly seems to be any interest in it, and sales for their console are at an all time low. The gaming industry is an ever-changing economy, and in order to survive, Nintendo is going to have to
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