HarvardBusinessSchool 9-395-019 Rev. January 24, 1997 Steamboat Ski & Resort Corporation As Charlie Mayfield, vice president of Marketing for Steamboat Ski & Resort Corporation (SSRC) in Steamboat Springs, Colorado, looked out of bis office and saw the lines at the ticket windows on a warm, sunny day in March 1993, he smiled to himself. SSRCwas having its best year ever and had maintained its position as one of the premier North American ski resorts. SSRCwas not, however, immune to the difficulties faced by
Words: 5231 - Pages: 21
SKI RESORTS IN THE USA CASE STUDY Table of Contents: 1. Abstract…………………………………………………………………..3 2. Question 1: What are the most important changes in the environment that have contributed to the drop in revenues?..................................................4 3. Question 2: Why is management a more important success factor for ski resorts now, compared to 20-30 years ago?................................................5 4. Question 3: How is competitive environment
Words: 2228 - Pages: 9
id=OVBPSkR8nicC&printsec=frontcover&dq=reasons+for+popularity+of+resort&hl=en&sa=X&ei=JYQdUsaZFcuXrAf2o4Bg&ved=0CC8Q6AEwAA#v=onepage&q=reasons%20for%20popularity%20of%20resort&f=false Resort management is the combination of three elements: * Recreational attractions that draws guests to the facility * Housing and food and beverage services that cater to the people away from home * Activities to occupy guests during their stay RESORT: A resort is a place for relaxation or recreation
Words: 2652 - Pages: 11
SKI RESORTS IN THE USA CASE STUDY [pic] TABLE OF CONTENTS: 1. Abstract……………………………………………………………………...3 3. Question 1…………………….……………………………………………4-6 4. Question 2……………….…………………………………………………6-8 5. Question 3…………………….……………………………………………8-9 6. Question 4….…………………………………….…………………..……9-10 7. Conclution…..………….………………………………………………….…10 8. References……..………………………………………………………….11-12 Abstract This case study focuses
Words: 2039 - Pages: 9
| Steamboat Ski & Resort Corporation | Analysis | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Strengths * Very good brand image as one of the premier ski resorts in North America * Strong marketing with innovative ideas which later become norms in the ski industry * Very good infrastructure
Words: 962 - Pages: 4
Asucina T. BSA 1I Case Study: Halina Mountain Resort (B) Time Context September 1981 Abstract Halina Mountain Resort, a family owned business, had been picking up during 1980 though it suffered a net loss of P335, 499.69 as shown in the financial performance of Blue Heights Realty and Development Corporation. Halina Mountain Resort is manage by Jun Herrera, son of the owner Victor Herrera together with his cousin Benjamin Estacio that acts as resort manager. Majority of the 32 permanent personnel
Words: 1125 - Pages: 5
Seaside resorts at the turn of the century At the beginning of the twentieth century the English and Welsh coastlines were uniquely well-endowed with seaside resorts, as befitted a culture which invented the commercialization of sea-bathing and the distinctive and often highly-specialized settlements which served the fashion and its offshoots. There were clusters of large centres and their satellites in particularly attractive and accessible locations, but every coastline had its resort towns and
Words: 11032 - Pages: 45
GOLD MOUNTAIN SKI RESORT You work for a venture firm and have been asked to analyze a proposal from a group of investors interested in building a new ski area in Colorado. The demand for skiing is growing and existing resorts have raised prices and reported record profits for the last two seasons. Gold Mountain’s business strategy is to offer the ultimate ski experience; short lift lines, uncongested ski slopes, and spectacular scenery. With a 2,500 foot vertical drop, 10 trails, and one triple
Words: 601 - Pages: 3
Vail Resorts, Inc. (NYSC: MTN) June 22, 2014 Securities Analysis Vail Resorts, Inc. (MTN) Company Background (Life Cycle Analysis) Vail Resorts, Inc. is a Premium Luxury Resort company that resides around the mountains and their product would be the great outdoors. The outdoors activity is what brings people to the resort. Their mission statement is “Experience of a Life Time”. Vail Resorts, Inc. considers themselves to have 5 different stakeholders, first is the guest, second
Words: 1379 - Pages: 6
accommodation types target different kind of customer. As a Resort, it mostly target luxury leisure travelers as those consumers would be willing to afford more money to enjoy their vacations. Most of the resorts are built far away the downtown, travelers could be escaped from the urban landscape of downtown. Resort are always built near the seaside, rain forest, and even some of the ski resort are built on the snow mountain. Resorts provide couple recreation facilities to the travelers, such as
Words: 468 - Pages: 2
