1. What are the ways that Inditex ensures that “fast fashion” is truly fast? Inditex ensures that its fashion is fast through its supply chain efforts. They have created new methods to enable store managers to order and display merchandise faster and added cargo routes for shipping goods. The company ships clothing straight from the factory to stores and makes two-thirds of its goods in Spain and nearby countries, compared to most competitors who manufacture most of their clothing in Asia. Inditex
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Gina Garza Sustainable Fashion Sustainable fashion also known as ‘Green,’ has been successfully promoted in the past years to become the new black. This is a new trend that will hopefully prevail not only for a season but also for years. If people keep supporting it, it could possibly prevail forever. As technology has developed the planet Earth has been deteriorating slowly. This new concept supports and promotes the idea for people to be environmentally conscious. The idea is to care for the
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National Institute of Fashion Technology, Hyderabad Department of Fashion Design September 2013 Merchandising Assignment on Submitted By: Shraavya Reddy Roll No. 28 Semester- V Submitted to: Mr. Annaji Sharma Introduction Promod was created in 1975 as a French family boutique dedicated to the sharp design, the production and the retailing of women's ready-to-wear and original accessories. With more than 30 years dynamic experience in women's ready-to-wear retailing, Promod
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popular clothing brand H&M comes in. since Erling Persson acknowledges that the society is dependant and are up to date with the latest fashion trends and he has took upon himself to develop clothing to make the consumers a victim of “vanity slaves” Hennes & Mauritz which has been known H&M for decades is a very popular retail clothing company known for its trendy fashions targeted for women, men, teenagers and children. The company's founder Erling Persson traveled in 1946 and came up with the business
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Questions 1. Analyze the buyer decision process of a typical Pink customer. Need recognition: This can come from internal stimuli (basic needs such as hunger, thirst, protection) or external stimuli. Considering that people do not purchase fashion brands based on such needs as, “I am cold/naked and need protective covering,” this first step is likely to be based on external stimuli. Note that the factors that influence a potential Pink customer’s recognition of need may also affect other phases
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Secret Pink Case Analyze the buyer decision process of a typical Pink customer Need recognition: This can come from internal stimuli (basic needs such as hunger, thirst, protection) or external stimuli. Considering that people do not purchase fashion brands based on such needs as, “I am cold/naked and need protective covering,” this first step is likely to be based on external stimuli. Factors that influence a potential Pink customer’s recognition of need may also affect other phases of the buyer
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| Dress for Success | | | Melinda Hart | 3/15/2013 | | When one talks about the idea of dressing for success in the workplace they are talking about the fact that it is the first thing the interviewer will see. Being that the first impression will inform ones perceptions about their ability to perform a job. When an interviewer sees someone who is well dressed and who appears with confidence, the interviewer thinks positive thoughts toward them. If one is dressed sloppy and not
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Fashion History Final Project The Romantic Period While music and art from the Classical period was based on reason, order and rules, music and other art from the Romantic period was based on emotion, adventure and imagination. The Romantic period was a time of political revolution and new ways of looking at the world. Instead of working for wealthy bosses, composers were for the first
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I. Marketing Objectives This marketing plan aims to increase Wal-Mart’s inventory turnover ratio but at the same time, making sure that sufficient inventory would be available to meet demand, leading to increase in sales, particularly in the apparel category, by 5% in one year. Aside from that, this marketing plan aims to aid Wal-Mart: * To develop Wal-Mart’s own brand of new cheap chic apparel line * To improve advertising and merchandising support of the apparel category * To spruce
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HCF Background of HCF * established in 1974 * started as a family-owned business, grew into a public listed company * contract manufacturing * high quality clothes for European and American fashion houses * under clients’ own labels * owns 3 factories – Butterworth, Jitra and Chiangmai; Penang factory was shutdown during financial crisis in 1998, but not sold Issues/Problems Falling margins and profits, increase in current liabilities (not healthy signs) * 2008
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