CASE STUDY ZARA 1. Which theory is internationalization? the best representative of Zara’s (Inditex’s) In the case of Zara, the Uppsala model can be considered as the best representative theory concerning their internationalization strategy. The Uppsala model is an organic growth model, which aims to minimize psychic distance through small incremental steps in the internationalization process. Zara opened its first store in La Coruna in 1975 and focused on the domestic market in the early stages
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The Zara boutique-clothing store on Calle Real in the northern Spanish city of La Coruna is buzzing. Customers have made the journey here in a rainy Saturday morning to see what new exciting styles are available this week. The red tank tops and black blazers seem to be a hit, but customers also really like the begie and bright purple ones too. Faced with this problem most fashion companies would normally have to spend months retooling and restocking their range. Not Zara, however, Each store manager
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9-703-497 REV: DECEMBER 21, 2006 PANKAJ GHEMAWAT JOSÉ LUIS NUENO ZARA: Fast Fashion Fashion is the imitation of a given example and satisfies the demand for social adaptation. . . . The more an article becomes subject to rapid changes of fashion, the greater the demand for cheap products of its kind. — Georg Simmel, “Fashion” (1904) Inditex (Industria de Diseño Textil) of Spain, the owner of Zara and five other apparel retailing chains, continued a trajectory of rapid, profitable growth by
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ZARA The Zara boutique-clothing store on Calle Real in the northern Spanish city of La Coruna is buzzing. Customers have made the journey here on a rainy Saturday morning to see what new exciting styles are available this week. The red tank tops and black blazers seem to be a hit, but customers also really like the beige and bright purple ones too. Faces with this problem most fashion companies would normally have to spend months retooling and restocking their range. Not Zara, however. Each store
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discuss the ZARA case. My reasons are as followed. To begin with, ZARA has become a most popular fashion collection retailer in Taiwan, so it is interesting and instructive to understand how it can attain such success. Moreover, since I am an “IT” person, I would also like to figure out whether the information system plays an important role in ZARA’s supply chain. To start with my paper, I will first introduce some properties or concepts that had been discussed in class and were pertinent to ZARA.
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Situation Created in 1975 in Spain, ZARA, belonging to the Inditex Group, is the world’s third, and Spain’s number one apparel brand, setting up more than two thousands clothing chain in 62 countries around the world. The first Zara shop opened in 1975 in La Coruña, Spain, a city in which the group first began doing business and which is still its headquarters. ZARA is loved by the fashion young people with its excellent design and cheap price. 《Business Review》 assessed ZARA as “DELL in the apparel industry”
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What is the world’s largest fashion retailer? The answer might surprise you. With over 1800 stores in 56 countries across Europe, the Americas, Asia, and Africa, Zara is the brand that holds that title. Within the span of 28 years, the Inditex Group, Zara’s holding company, incorporated seven other brands and over 6500 shops in 88 different countries. As the figurehead of the Inditex group, Zara is the better known brand, however, many people have not heard of it. Today, I am here to inform you on
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1. Zara’s Business and Operating Model: Zara is the most profitable brand of Inditex and in 2003 is contributing to 73.3% of group sales. Its business model is developed on short deadlines, small quantities and rapidly changing trends. Zara links back end production to front end retailing run by adapting to changing customer demands rapidly. Zara never produces “classics”, all of their fashion is trendy, they follow three main concepts a) The customer buys immediately as the current stock will
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NTERNATIONAL MARKETING ZARA: INDIVIDUAL ASSIGNMENT FACULTY OF ECONOMICS UNIVERSITY OF LJUBLJANA 1. What makes Zara different from other specialty apparel retailers? What are the main differences in the business models of Zara and H&M? One of the most important competitive advantages that Zara have is the rotation in the stores, Zara is constantly looking forward increase the rotation of products and the leadership in costs. Why is rotation so important and why this became a competitive
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INTERNATIONAL MARKETING CASE STUDY ZARA: THE SPANISH RETAILER GOES TO THE TOP OF WORLD FASHION Professor: Jennifer Stack Student: Martina Sekuloska San Sebastian October,2014 International marketing [ZARA:THE SPANISH RETAILER GOES TO THE TOP OF THE WORLD FASHION] INTRODUCTION Inditex is a fashion retailer which dates back to 1963 when it started life in a small workshop making woman’s clothing. Today it has more than 6.460 stores all over the world (Inditex, 2014). Officially
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