Marketing Myopia by Theodore Levitt 1. Defining the market and understanding your customer (page 1). 2. Focusing on customers want rather than what the company wants (page 10) – Not neglecting marketing 3. Excluding a product from a lineup when it is necessary – reacting to the shift preferences of customers. (page 4) 4. “The view that an industry is a customer satisfying process, not a goods-purchasing process”(page 19) 5. Growing population and mass production is never a guarantee to increase
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Olga Vidisheva—founder and CEO of Shoptiques.com, an online platform that allows small fashion boutiques from all over the world to have an online retail presence. Vidisheva, a Harvard Business School grad, left a job with Goldman Sachs to develop her idea for Shoptiques in Y Combinator. She’s since raised $3 million in venture capital from Andreessen Horowitz, Greylock, Benchmark, SV Angel, William Morris Endeavor Agency and Y Combinator. Shoptiques revenue hit $3 million in 2014. Oliver Miao—Co-founder
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ONSET Ventures - Harvard Business Review https://hbr.org/.../onset-ventures/898154-PDF-E... Harvard Business Review ONSET Ventures, is a venture capital firm focused on seed-stage start-ups. Describes ... Publication Date: March 17, 1998 Product #: 898154-PDF-ENG. ONSET ... [PDF]Measuring Sales - ONSET Ventures onset.com/assets/resources_mathclass.pdf Onset “venture coach” since 4/01. • SVP Operations, Tumbleweed Communications. – IPO 1999 (NASDAQ: TMWD). • Board member, Alier Inc. – Acquired
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Competing Through Manufacturing by Steven C. Wheelwright and Robert H. Hayes Harvard Business Review Reprint 85117 HBR J A N U A RY– F E B R U A RY 1 9 8 5 Competing Through Manufacturing by Steven C. Wheelwright and Robert H. Hayes M anufacturing companies, particularly those in the United States, are today facing intensified competition. For many, it is a case of simple survival. What makes this challenge so difficult is that the “secret weapon” of their fiercest competitors
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Informal Networks: The Company Behind the Chart by David Krackhardt and Jeff Hanson Harvard Business Review Reprint 93406 This document is authorized for use only in SP 2016 B66 OB 565 Leading Change by Ray Sparrowe, Olin Business School from December 2015 to June 2016. This document is authorized for use only in SP 2016 B66 OB 565 Leading Change by Ray Sparrowe, Olin Business School from December 2015 to June 2016. HarvardBusinessReview JULY-AUGUST 1993 Reprint Number RICHARD
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BUAD 501: Managerial Communication Syllabus Spring 2016 Farrokh Moshiri Office: SGMH 5377 657.278. -8714 (I also have an office in 4177. Always check 5377 first) Office Hours: 4-15 6:15Tuesday & Thursday, 11 to 11:45 Friday (or by appointment) E-Mail: fmoshiri@fullerton.edu Department Phone: 657.278.2223 Logon for Fullerton’s Portal: http://my.fullerton.edu | BUAD 501-04 (21562) | Managerial Communication (Discussion) | Th 7:00PM 9:45PM | SGMH 2311 - Computer Lab | Jan
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HANDBOOK 1/22/07 3:37 PM Page ii DO N OT C OP YO RP OS T ElletFM.qxp 1/22/07 3:37 PM Page iii RP OS T ElletFM.qxp YO THE OP CASE STUDY HANDBOOK How to Read, Discuss, and OT C Write Persuasively About Cases DO N William Ellet Harvard Business School Press Boston, Massachusetts 1/22/07 3:37 PM Page iv RP OS T ElletFM.qxp Copyright 2007 William Ellet YO All rights reserved Printed in the United States of America 11 10 09 08 07 5 4 3 2 1 OP No part of this publication
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Shocker, A., Srivastava, R. and Ruekert, R. (1994). Brand management. Chicago, IL. Keller, K. (2014). Consumer brand relationships. J Brand Manag, 21(5), pp.365-365. Blattberg, R., Getz, G. and Thomas, J. (2001). Customer equity. Boston, Mass.: Harvard Business School Press. Kapferer, J. (2008). The new strategic brand management. London: Kogan, pp.15. Coca-Cola Company. (2016). Product Safety and Quality, The Coca-Cola Sustainability Project [online] Available at<http://www.coca-colacompany
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JaNuaRy–FeBRuaRy 2014 23 consumer Behavior What Marketers Don’t Get About Online Reviews Itamar Simonson and emanuel rosen 78 competition The Big Lie of Strategic Planning roger l. Martin 103 risk Management The New Rules of Globalization Ian Bremmer : -( : -( ; -) : A greAt plAce to work What ideo, BlackRock, and Netflix know about building high-performance cultures Page 53 ©2013 Cartier calibre de cartier CHRONOGRAPH 1904-CH MC THE 1904-CH MC, THE
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Steve Wozniak was one of the most influential and creative thinkers of our time. He was the co-founder of Apple. Steve’s biggest contribution to society was that he designed the Apple II computer which was the “first commercially successful line of personal computers, featuring a central processing unit, a keyboard, color graphics, and a floppy disk drive.” (Bellis, n.d., para. 3). One major problem back at that time was that computers were extremely expensive so Steve had the idea of creating
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