Zara Case: Fast Fashion from Savvy Systems a gallaugher.com case provided free to faculty & students for non-commercial use © Copyright 1997-2008, John M. Gallaugher, Ph.D. – for more info see: http://www.gallaugher.com/chapters Last modified: Sept. 13, 2008 Note: this is an earlier version of the case. All cases updated after July 2009 are now hosted (and still free) at http://www.flatworldknowledge.com. For details see the ‘Courseware’ section of http://gallaugher.com INTRODUCTION The
Words: 5358 - Pages: 22
strategy”/”multi-store concept strategy” Inditex’s broad brand portfolio, which comprises eight brands, serves to reduce risk and refine the company’s targeting of specific customer groups. Inditex’s main fascias, Zara, Stradivarius and Massimo Dutti, have achieved high levels of consumer recognition. In 2008, Inditex introduced Uterqüe, its eighth brand. Inditex’s multi-brand strategy has helped it broaden its customer base, for example through the Bershka fascia, which has successfully attracted a younger generation
Words: 917 - Pages: 4
Zara Case Study Fast Fashion Zara’s success story begins by offering a product range capable of catering for men, women and children, providing affordable and stylish clothes whatever the season. Coupled with this, is their keen eye for discovering new fashion trends and translating these trends from the catwalk to the high street, both quickly and affordably. Zara boasts a marketing strategy of firstly product variety with a focal point of ensuring speed to market (Capell). At present, Zara launch
Words: 1244 - Pages: 5
business(maximum 500 words for this section) . Brief overview of Zara >>>> International business refers to a broad spectrum of business activities undertaken across national borders.This essay will discuss the international business and internationalisation objectives of Zara in the contemporary context with focus on the business done in the USA. The 1975 established, Spanish based, fashion retailer is a subsidiary of the parent company Inditex. Zara operated in 87 countries by 2014, having 45 stores in United
Words: 1920 - Pages: 8
Introduction The Zara case talks about the Spanish Retail giant Inditex which had grown over a period of 5 years from 1996-2001 with CAGR of ~26% (Exhibit 7:case), mainly riding on the success of its largest retail chain Zara. The main driving forces behind Zara's success were the simple business model (vertically integrated with short cycle times) ensuring high speed and design flexibility. Among all its chains, Zara is the most profitable and internationalized chain with over 500 stores in 30
Words: 1522 - Pages: 7
Managing Information Systems 2014-04-29 1 •Team 1 Approach • Inditex – Owners of the ‘Zara’ Franchise • Summary Overview • Fast Fashion – NOT Retailing • How ZARA / INDITEX works • Their system, organisation & focus points. • The QUESTION’s asked? What should ZARA do? • Should they do it? Why? • Value Chain & VRIN Analysis – (Inimitability is Key) • TOTAL Financial implications versus the Risk. • Diagnosis of Challenges & Recommendations. • People, Processes, Technology. •
Words: 895 - Pages: 4
Introduction: In 1975, Zara was founded by Amancio Ortega who is still their largest shareholder and wealthiest man in Spain. Ortega started in 1963 with clothing factories and expanded over time to retail and manufacturing. He believed that all functions should be linked in the apparel industry because consumer demand was very difficult to forecast. In 1985, two important events occurred. The first was the formation of a holding company for Zara and the other retail chains. The second key event
Words: 3163 - Pages: 13
creating ZARA in 1975 in la Coruña, Spain Zara came under the holding company Inditex in the year 1985 and is today the biggest fashion brand of the group. Zara believes that the prime factors for running a successful business are quick response to customers, use of computers, and disintegrated decision-making (McAfee, Dessain, & Sjoman, 2007) Inditex has a total of 1,558 stores operating in 45 countries out of which 550 stores are of Zara. Inditex’s major sales contribution is Zara accounting
Words: 2308 - Pages: 10
NTERNATIONAL MARKETING ZARA: INDIVIDUAL ASSIGNMENT FACULTY OF ECONOMICS UNIVERSITY OF LJUBLJANA 1. What makes Zara different from other specialty apparel retailers? What are the main differences in the business models of Zara and H&M? One of the most important competitive advantages that Zara have is the rotation in the stores, Zara is constantly looking forward increase the rotation of products and the leadership in costs. Why is rotation so important and why this became a competitive
Words: 856 - Pages: 4
I – Company Profile (ZARA: The Technology Giant of the Fashion Word) Historical Background Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. The first Zara store opened in 1975 at A Coruna, Spain. Its first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega started opening more Zara stores in Spain. During the 1980s, Ortega started changing the design, manufacturing
Words: 746 - Pages: 3
