2012 Zara Strategic Marketing Plan MBA-USQ 11: MKT5000 University of Applied Sciences Zurich (HWZ) Switzerland Supervised by: Prof. Richard Beswick Anja Anastasja Keller - U1028905 Word count: 1’905 26.10.2012 MKT5000 Zara Strategic Marketing Plan Anja Anastasja Keller U1028905 Summary of Zara current market situation Zara is a publicly listed company
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1 Zara is perhaps the most globally recognised face of Spanish fashion group, Inditex. It is known for its focus on 揷heap chic?or 搃nstant fashion? The company抯 rise has been meteoric and, in early 2008, Zara became the number one clothing or apparel retailer in the world. With sales approaching Euro(€) 10 billion, it had overtaken GAP, the well-known US clothing retailer, even though Zara抯 sales had been at half the level of GAP抯 only four years previously. Zara is now one of a portfolio of fashion
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approximately 80% of Zara stores were slated to be opened outside of spain 2. Compare Zara and H&M, What do you see? - Zara owned much of its production and most of its stores, H&M’s vertical scope was narrower - H&M had longer lead times than Zara (still considered average by industry standard) - H&M had been quicker to internationalize - H&M had been more focused in internationalization (one country at a time and a distribution center at each one) - H&M had lower prices than Zara, employed fewer
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Running head: Zara Case Paper Analysis 1 Zara: IT for Fast Fashion Case Analysis Sonal Bhagwat University of Houston-Victoria MGMT 6352-2011FA-25125 November 2011 Zara Case Paper Analysis Table of Contents: • • • • o • • • 2 Abstract Case Description Goals and Strategy Speed and Decision-making Marketing, Merchandising, and Advertising Information Technology Problem Analysis Firm-based-value chain model Model Application Implementation Opportunity Analysis Evaluation of IS Implementation
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Berdasarkan kasus tersebut, rencana zara yaitu untuk menciptakan fashion yang jelas dan fokus kepada pengertian akan fashion itu sendiri, teknologinya dan pemasarannya. Serta kemampuan untuk beradaptasi dengan tren yang berkembang dengan cepat. Inditex mengaplikasikan strategic management yang ada pada modul, hal tersebut terlihat jelas dari cara mereka yang pertama – tama menentukan tujuan atau goals terlebih dahulu. Tujuan mereka adalah untuk memproduksi ‘fast fashion’, kemudian berulah mereka merumuskan
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Managing Information Systems 2014-04-29 1 •Team 1 Approach • Inditex – Owners of the ‘Zara’ Franchise • Summary Overview • Fast Fashion – NOT Retailing • How ZARA / INDITEX works • Their system, organisation & focus points. • The QUESTION’s asked? What should ZARA do? • Should they do it? Why? • Value Chain & VRIN Analysis – (Inimitability is Key) • TOTAL Financial implications versus the Risk. • Diagnosis of Challenges & Recommendations. • People, Processes, Technology. •
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ZARA: IT for Fast Fashion With ZARA's fashion business expanding, Salgado and Sanchez have a critical decision to make on whether to upgrade the current, seemingly out of date IT system. Like other large clothing retailers, ZARA adopts a highly standardized business model for ordering, design, manufacturing and procurement across all product categories and regions. However, unlike most clothing retailers, ZARA's business model is based on fast delivery times
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1. Zara was developed with the initial goal to link customer demand to manufacturing, and link manufacturing to distribution. Goals such as short production times, decreased inventory risk, and great choice of clothes have helped formulate a unique value and shape Zara’s current business model. Zara’s business model is based on three aspects: * Zara’s fundamental concept is to maintain design, production, and distribution processes that will enable Zara to respond quickly to shifts in the
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business(maximum 500 words for this section) . Brief overview of Zara >>>> International business refers to a broad spectrum of business activities undertaken across national borders.This essay will discuss the international business and internationalisation objectives of Zara in the contemporary context with focus on the business done in the USA. The 1975 established, Spanish based, fashion retailer is a subsidiary of the parent company Inditex. Zara operated in 87 countries by 2014, having 45 stores in United
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expected to be the toughest fourth quarter in years, Zara, the Spanish clothing retailer, quietly opened its first store in the Chicago market Thursday without a smidgen of advertising. And it's drawing eager shoppers. Its stores, which emphasize architectural details and artistic merchandise presentation, have been described as Armani for the masses. Zara's arrival had been the buzz of local fashion blogs for weeks. "It's one of the reasons Zara has been successful," said Linda Tuncay, assistant
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