Inditex is one of the world's largest fashion retailers by owning eight brands - Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterque. There are over 6,700 stores worldwide. It is started as textiles maker by Amancio Ortega Gaona in a small workshop back in 1963. After 12 years, Inditex is official a dressmaker when the first Zara store is established in 1975, located in La Coruña, Spain. The main goal of Inditex is to offer highest quality products to all its
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Chapter 3 Zara: Fast Fashion from Savvy Systems Chapter Introduction This chapter focuses on how Zara, the clothing giant, was able to dominate the retail fashion industry through its use of technology. Zara’s approach defies every aspect of conventional wisdom in fashion retail, yet it has managed to create a winning formula. The chapter describes the manner in which technology has permeated design, sales, manufacturing, logistics, and distribution functions at Zara allowing it to become “the
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knowledge about foreign market. Zara and the Inditex group have made use of certain steps to make sure that their firm maintained a competitive advantage in the business environment. When a firm starts entering into foreign market, the first step or the stage chosen by the firm is to start export with the that country, as the firm has no knowedge, information of the resources in that country. In this stage the firm will gain no market experience. Initially, Zara followed the Uppsala Internationalization
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| 2. | Case Summary : ZARA The technology Giant of the Fashion World | 7 | 3. | Discussion: Question 1Question 2Question 3Question 4Question 5Question 6 | 899101010 | 4. | Conclusion | 11 | 5. | Reference list | 11 | History and Background of Zara Marked as the first prestigious venture of the Inditex group the first store of Zara, the chain of Spanish fashion stores came into reality on central A Coruña Street in 1975. In 1985, Amancio Ortega integrated Zara in a new holding company
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Zara Case 1. What are the ways that Inditex ensures that “fast fashion” is truly fast? The primary drive behind “fast fashion” for Zara and more importantly its CEO Pablo Isla is logistics. The company produces two thirds of its product in nearby location such as Spain, Portugal, and Turkey, thus ensuring significant savings on transportation costs along with significantly faster delivery times. Aside from delivery times, Mr. Isla has installed sophisticated system of monitoring sales and ordering
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internacionalización. En los años 70s el fundador de Inditex S.A inicio su operación con una pequeña fábrica sin pensar que en los noventa lograría posicionarse y ser reconocido como el grupo textil español con más presencia internacional, por medio de su marca ZARA
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Zara offers competitive advantages over its competition by: • Offering new styles throughout the year rather than just the standard times of spring/summer and winter/fall. Zara introduces roughly 11,000 new styles throughout the year compared to the competitors who average 2,000 – 4,000 items. • Creating customer demand for product by ever changing store inventory and having fast turnovers, this creates a sense of urgency for the customer. If they do not buy it now they may not have another chance
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Case: “Zara: IT for Fast Fashion” Issue Zara, the flagship chain of Spanish based holding company Inditex, has grown to great prominence in the international retail fashion industry. It has done so by advantage in recognizing and responding to changing fashion. Recognizing and quickly responding to the changes in fashion trends is largely achieved through a collaborative system of store managers and mid-management level commercials. The exponential growth of Zara has been upon the backbone of
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9-703-497 REV: DECEMBER 21, 2006 PANKAJ GHEMAWAT JOSÉ LUIS NUENO ZARA: Fast Fashion Fashion is the imitation of a given example and satisfies the demand for social adaptation. . . . The more an article becomes subject to rapid changes of fashion, the greater the demand for cheap products of its kind. — Georg Simmel, “Fashion” (1904) Inditex (Industria de Diseño Textil) of Spain, the owner of Zara and five other apparel retailing chains, continued a trajectory of rapid, profitable growth by
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stay on top of emerging trends. In this world of “hot today, gauche tomorrow,” no company does fast fashion better than Zara International. Shoppers in 77 countries are fans of Zara’s knack for bringing the latest styles from sketchbook to clothing rack at lightning speed and reasonable prices. Because style-savvy customers expect shorter and shorter delays from runway to store, Zara International employs a creative team of 200 professionals to help it keep up with the latest fashions. It takes just
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