FINAL EXAMINATION: DESC 634.11 NAME… ……………………………………….. ANSWER ANY 3 OUT OF FIVE QUESTIONS 1. The in-house and production capabilities enabled Zara to offer fresh designs at stores twice a week throughout the year. Zara produced about 11,000 styles each year, 5 times as many as a comparable retailer. a. Analyze in detail the problems faced in the supply chain due to their excessively frequent new\? product introductions.
Words: 1718 - Pages: 7
Monitor and Control 16 Appendix A 17 Executive Summary Zara is a retail store of the Inditex group that started in 1975 and has now grown to 531 stores. Zara’s strategic business model focuses on product variety, speed to market, and store locations. The main business idea behind their model is to link customer demand to manufacturing and manufacturing to distribution which they have accomplished through vertical integration. Zara is currently facing the decision to either implement a new operating
Words: 2720 - Pages: 11
Objectives 19 E-marketing Tactics (7 C’s) 20 E-Marketing Strategy 23 Action plan 25 Evaluation plan 26 References 28 Appendix 31 Task Allocation 32 Introduction Founded by Spanish retail group, Intidex, in mid-70, Zara is the flagship brand for the house. Zara is high-street fashion brand that is based on in terms of product quality, affordability, fashion trends and customer satisfaction. Zara's Unique Selling Proposition (USP) is to create or imitate the latest trends within a short
Words: 5562 - Pages: 23
The market analysis of ZARA ______________________________________________ Student Name: Xia Tang Student Number:139151583 Tutor: Steve Storey Module Leader: Sudipta Das Word Count:4005 Date of submission: 16th June 2014 Contents Introduction of ZARA 1 1 Dynamics and trends within the marketing environment of ZARA. 1 1.1 Introduction of marketing environment 2 1.2 Macroenvironment-----PESTLE analysis of ZARA 2 1.3 Microenvironment analysis of ZARA 4 1.4 Poter’s three
Words: 4664 - Pages: 19
* Preforming different tasks or operating tasks differently Value chain: is a set of interrelated activities together Vertical integration: a firm owns several layers of its’ value chain Competitive advantages is through resources and capabilities RBV resource based view Key resources of competitive advantages: * Imitation resistance Value chain org: Zara * Brand: Google * Scale: Blu Line * Data: facebook * Distribution channels * Patents and alliances its
Words: 577 - Pages: 3
The 21st Century Supply Chain Managing the modern supply chain is a job that involves specialists in manufacturing, purchasing, and distribution, of course. But today it is also vital to the work of chief financial officers, chief information officers, operations and customer service executives, and certainly chief executives. Changes in supply chain management have been truly revolutionary, and the pace of progress shows no sign of moderating. In our increasingly interconnected and interdependent
Words: 4558 - Pages: 19
expands out to smaller centres. (http://www.hm.com) Some fashion retailers such as H&M and Zara attempt to achieve a competitive advantage by cutting the lead times involved in getting garments from the drawing board to the retail outlets. Some pioneers of this so called ‘fast fashion’ can get lead time down to as little as 14 days. This can be achieved through a high degree of vertical integration and the adoption of relationship marketing principles within the sourcing, design, production
Words: 4043 - Pages: 17
Synopsis of Google Google is an iconic example of a multi-sided platform (searchers, advertisers, affiliates) with an impressive dynamic growth cycle based on innovations in products and processes. The business is based on a search algorithm developed by Brin and Page at Stanford in the late 1990s. The algorithm is an innovative approach to estimating the most “central” node in an enormous network, composed in Google’s case of websites indexed by keywords. The benefit of this approach, called Page
Words: 5848 - Pages: 24
CASE STUDY : Multinational Outsourcing and CSR. Inditex: The worldwide outsourcing garment industry and social community development in Morocco “Intermón claims that pressures on foreign clothing suppliers are smothering employees. […] In Morocco, where Cortefiel, Inditex (Zara), Mango and Induyco (El Corte Inglés) manufacture their products, a Tangier based textile factory sold a pair of slacks to large Spanish retailers for 3.3 euros three years ago; today, the same item sells for 2 euros. Female factory workers work
Words: 6893 - Pages: 28
www.hbr.org Spanish clothier Zara turns the rules of supply chain management on their head. The result? A superresponsive network and profit margins that are the envy of the industry. Rapid-Fire Fulfillment by Kasra Ferdows, Michael A. Lewis, and Jose A.D. Machuca Reprint R0411G HBR Spotlight The 21st Century Supply Chain Managing the modern supply chain is a job that involves specialists in manufacturing, purchasing, and distribution, of course. But today it is also vital to the
Words: 4607 - Pages: 19
