Outsourcing Zara Created by: Brenda Dyck 1> As Mr. Salgado, what will you do concerning the issue of upgrading the POS terminal? Will you upgrade to a modern operating system? Should the POS applications be rewritten to include any additional functionality? If so, what functionality? Response: Yes, I would upgrade both the POS terminal and modernize the operating system. With Dos being outdated and no longer being supported by the IT industry Zara has an unnecessary business risk. Zara supports
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3. Which type of vertical marketing system does Zara employ? List all the benefits that Zara receives by having adopted this system. Zara employs a Corporate Vertical Marketing System. Zara has managed to build a system that is controlled from a single place and that it allows it for quick response, decision and problem solving. Because Zara’s parent company Inditex owns most of the resources needed for the process of clothing design, production and distribution it is able to “control most
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⦁ Executive summary: Zara runs its software system for the point-of-sales (POS) terminals off of Microsoft DOS system, which Microsoft stopped supporting in 2000. Zara is Inditex’s largest chain store and Sanchez believes upgrading the system will not be beneficial to the company, as the system presently runs perfectly smoothly. (See Appendix 3 and table 1) The main purpose of this analysis is to explore effective avenues and present an alternative to the present system that will allow the company
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Introduction: In 1975, Zara was founded by Amancio Ortega who is still their largest shareholder and wealthiest man in Spain. Ortega started in 1963 with clothing factories and expanded over time to retail and manufacturing. He believed that all functions should be linked in the apparel industry because consumer demand was very difficult to forecast. In 1985, two important events occurred. The first was the formation of a holding company for Zara and the other retail chains. The second key event
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middle class customers an exclusivity feeling in its stores with fashionable products, service, store design, and store locations by executing the following. * Target Customer: Zara targets fashion-conscious customers who are at the same time price-sensitive and have frequent shopping behavior. * Product: Zara offers designer-style garments and accessories with broad, rapidly changing product lines; relatively high fashion content; and reasonable but not excessive physical quality. *
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is speed and responsiveness, this system is unable to keep up with this model. By assessing the pros and cons of the new IT system, with Zara’s brand image, I determined that implementing the new operating system and POS terminals is beneficial for Zara because 1. It will help to improve efficiency of information flow between Zara’s supply chain networks, 2. It removes the risk of the system becoming obsolete and no longer compatible with vendor’s machine upgrade, and 3. The new system will eliminate
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Castellano (Ceo) was in IT Speed and decision making 2 beliefts (oretega, castellano) responds very quickly to the demands of target customers, who were young and lived in cities. Taste changed quick . hard to predict and hard to influence. Zara even wants to use the faship misses to gain revenue. Ortega, castellano and other senior mgrs. Wanted to take advantage of the intelligence and trust the judgment of emploees throughout the company , instead of reluing on a small set of decision
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Discusión al Caso: “Zara, Moda rápida” Inditex un minorista de ropa que centra sus operaciones en España, propietaria de Zara, una tienda especializada en moda que tiene una estructura de respuesta rápida a la moda mediante un sistema de creación de nuevos diseños de moda atreves de la observación y el estudio de gustos y preferencias de las personas en los mercados locales e internacionales. Con más de 507 tiendas en el mundo, Inditex busca incrementar su mercado internacional aprovechando la
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Discuss the potential threats to Nintendo’s future success. What will help Nintendo avoid a premature decline for the Wii? Zara: The Technology Giant of the Fashion World (1) As completely as possible, sketch the supply chain for Zara from raw materials to consumer purchase. (2) Which type of vertical marketing system does Zara employ? List all the benefits that Zara receive by having adopted this system. (3) For the Zara’s Asia expansion plans, what would you recommend for the
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O Segredo da Zara A verdadeira fonte do sucesso da Zara está na velocidade e na eficiência. O poder de atração da marca está concentrado em três pilares: produtos da moda; sensação de escassez; e investimento em merchandising. Tudo está organizado e é aperfeiçoado para a empresa ser a primeira no mercado, a oferecer a última moda a preços razoáveis: “dar ao cliente o que ele quer antes mesmo que ele peça”. O conceito depende da contínua criação e rápido abastecimento com novos modelos. Ao visitar
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