1. Zara was developed with the initial goal to link customer demand to manufacturing, and link manufacturing to distribution. Goals such as short production times, decreased inventory risk, and great choice of clothes have helped formulate a unique value and shape Zara’s current business model. Zara’s business model is based on three aspects: * Zara’s fundamental concept is to maintain design, production, and distribution processes that will enable Zara to respond quickly to shifts in the
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| Lead time from inception to delivery, of garment, can be as short as 3 weeks | IT staff of 50 – less than .5% of revenue | | No advertising – used this revenue to open new stores | | | | | | | | | | | By spending less on IT, Zara is able to put more capital into other things, such as production and shipping; which would explain why their lead time, inception to bulk delivery can be as little as 3 weeks. They use human capital to understand what the market demands, in each of
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Zara’s Booming Business Worldwide Zara being one of the worlds most well know fast retailers, has to do a lot to stay relevant, and get people shopping in their stores. With their fast paced supply chain making them a fast retailer who keeps low inventory, they are able to keep up with the newest trends. However to keep people coming back they have to be creative and come up with new ways to market their product. They have to come up with a sustainable competitive advantage, segment their target
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Preguntas del caso Zara 1. ¿Cuál de sus competidores internacionales es más interesante para comparar los resultados financieros de Inditex? ¿Por qué? ¿Qué nos indican las comparaciones acerca de la operaciones económicas relativa de Inditex? ¿En lo relativo a la eficiencia del capital? 2. ¿Las características distintivas del modelo de negocio de Zara ¿Cuánto afectan su economía operativa? Compare a Zara con el minorista promedio con precios similares. Con el fin de expresar todas
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ZARA: IT for Fast Fashion With ZARA's fashion business expanding, Salgado and Sanchez have a critical decision to make on whether to upgrade the current, seemingly out of date IT system. Like other large clothing retailers, ZARA adopts a highly standardized business model for ordering, design, manufacturing and procurement across all product categories and regions. However, unlike most clothing retailers, ZARA's business model is based on fast delivery times
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2012 Zara Strategic Marketing Plan MBA-USQ 11: MKT5000 University of Applied Sciences Zurich (HWZ) Switzerland Supervised by: Prof. Richard Beswick Anja Anastasja Keller - U1028905 Word count: 1’905 26.10.2012 MKT5000 Zara Strategic Marketing Plan Anja Anastasja Keller U1028905 Summary of Zara current market situation Zara is a publicly listed company
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Waterloo Regional Police Services: The CIMS Project Background: The fashion industry that Zara plays in are intensively competing in fast market response and wide market coverage. Basically, since the target customers' tastes in fashion change rapidly, it is hard for industry players to not only accurately predict the trends but also put effective influences onto customers. As a result, industry players are trying their best to quickly sense the popularity and then deliver their quality products
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According to the point of view of Salgado , Zara is getting bigger and bigger and its operating system getting more and more obsolete. Thus, it gives Zara to have a comparative advantage because for a strategic perspective. Although Zara's advantage over its competitors is not so much a result of IT leverage, the sustainability of its competitive edge might be at risk due to a lack in IT investment.The current assumption for the IT investment states about 18,000 hours. The Zara's staff devoted
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WHY MIGHT ZARA “FAIL”? HOW SUSTAINABLE ARE THEIR COMPETITIVE ADVANTAGES? Zara’s plan to expand internationally could be a possible threat of failure to Zara. To enter in international markets, Zara needs to deliver its apparels in-time, at competitive prices, customized for local markets and everything in a short lead time. Thus, Zara faced several important issues regarding its international expansion. There are visible differences in cultural, social, political conditions in others countries
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ZARA By Promode Gabriela Andrade Diego Farfán Cristina Neira Gabriela Muñoz SEARCH STAGE About INDITEX Industrias de Diseño Textil S.A (INDITEX) is a large Spanish corporation inside the fashion industry. This group is related with different companies that deal with activities involved in textile design, production and distribution. Amancio Ortega Gaona is the founder and chairman of INDITEX. INDITEX headquarters are located in Arteixo, a village in the province of
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