Summary of findings 7 3. Analysis of Zara and H&M 7 2.1 Analysis of Zara 7 2.1.1 Vision, mission and objectives 7 2.1.2 Internal analysis 8 2.1.3 Business model canvas 8 2.1.4 Value proposition canvas 9 2.2 Analysis of H&M 10 2.2.1 Vision, mission and objectives 10 2.2.2 Internal analysis 10 2.2.3 Business model canvas 11 2.2.4 Value proposition canvas 12 2.3 Summary of findings 12 4. Comparison of business models between Zara and H&M 12 4.1 Comparison of business
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CASE STUDY Zara The case describes how Zara, operating out of the Galician port of La Coruña in north-west Spain has managed to become a benchmark for speed and flexibility in the garment industry. The case offers an illustration of a fast-response global supply, production and retail network. In 2003 Zara was the only retailer that could deliver garments to its stores worldwide (507 in 33 countries) in just fifteen days after they were designed. It could do that because of its unique systems
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Business Management in Zara. Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group, the world's largest apparel retailer. The fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius, Oysho and Bershka. Zara sell different kind of clothes and accessories, they have a section of men, women and child, also Zara Home. Zara manager will be in
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2000) iii. Low spending on advertising (Nueno and Ghemawar, 2003) iv. Follow market-based pricing strategy (Gonzalez, E., et al, 2003) c. SWOT of Zara III. Comparison of Zara with H&M and GAP The huge competitors of Zara are GAP Inc. and H&M. This part will cover some of basic information of those two competitors and give some comparison with Zara. (Nueno and Ghemawat, 2003) (Palladino, 2010) IV. Thesis Statement To analyze the key factors which influence the Zara’s Internationalization and
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Topshop are French Connection, GAP, Zara, and H&M. Topshop is facing competitions throughout the years that cause it to have competitive strategies. It is only that what sells first and well liked will constantly have the benefit. Topshop gives wide range of products and services in order to meet the diverse consumers they attract and give essential to innovative developments, maintaining Topshop on top of the fashion game. Comparison Table Topshop | Zara | H&M | Topshop produce competitive
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SUSTAINABLE COMPETITIVE ADVANTAGETHE CASE OF ZARA FASHION CHAIN Sunhilde CUC, Simona TRIPA University of Oradea, Faculty of Textiles and Leatherworks, e-mail: hectic@rdslink.ro, tripasimona@yahoo.com, Keywords: Company Strategy, Competitive Advantage, Operational Effectiveness, Strategic Positioning Abstract. In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market. Finally within
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Background Inditex, one of the worlds largest fashion distributors, has eight major sales formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home y Kiddy's Class- with 3.147 stores in 70 countries around the world. Inditex Group is comprised of over one hundred companies associated in textile design, manufacturing and distribution. The achievements of the company and the uniqueness of its management model, which is based on innovation and flexibility
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Do No tC op yo rP os t 9-604-081 REV: SEPTEMBER 6, 2007 ANDREW MCAFEE VINCENT DESSAIN ANDERS SJÖMAN Zara: IT for Fast Fashion On a beautiful August night in 2003, Xan Salgado Badás and Bruno Sánchez Ocampo settled into seats at their favorite tapas bar in the Spanish city of La Coruña, ordered pulpo gallego (octopus Galician style), and resumed their argument. Salgado was the head of IT for Inditex, a multinational clothing retailer and manufacturer headquartered in La Coruña (see Exhibit 1 for a map)
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ZARA market size: ZARA belongs to a group called Inditex which is a global fashion enterprise business. ZARA is operating 3350 markets in 68 countries from Europe, American, Asia and Africa. Target group: ZARA is made up of 58% women’s dress, 22% men’s clothing and 20% children’s garments. Its target group is people whose ages are from o to 45. According to the picture below, it can be seen that the majority is people whose age ranges from 25 to 35. The most attractive consuming group of ZARA is
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Zara Case Study Pre-course Assignment | International Business INTRODUCTION TO THE CASE Zara is a retail chain company which operates in the fashion industry. It's owned by Indixt group in North West Spain. It holds the ownership of some world famous brands such as Massimo Dutti, Pull & Bear, Oysho, Uterqüe, Stradivarius and Bershka. The very first Zara shop was open in 1975 and their specialty is frequent innovation of new product lines. Also they decided not to outsource their production
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