STUDY Zara International: Fashion at the Speed of Light At the announcement of her engagement to Spain's Crown Prince Felipe, Letizia Ortiz Rocasolano wore a chic white trouser suit; within a few weeks, hundreds of European women sported the same look. Welcome to fast fashion, a trend that sees clothing retailers frequently purchasing small quantities of merchandise to stay on top of emerging trends. In this world of “hot today, gauche tomorrow,” no company does fast fashion better than Zara International
Words: 421 - Pages: 2
stay on top of emerging trends. In this world of “hot today, gauche tomorrow,” no company does fast fashion better than Zara International. Shoppers in 77 countries are fans of Zara’s knack for bringing the latest styles from sketchbook to clothing rack at lightning speed and reasonable prices. Because style-savvy customers expect shorter and shorter delays from runway to store, Zara International employs a creative team of 200 professionals to help it keep up with the latest fashions. It takes just
Words: 411 - Pages: 2
Inditex is one of the eight-brand groups of the largest fashion retailers, with its headquarters in La Coruna, Spain. The largest brand of Inditex is Zara; they try to keep their customers at mind when bringing new fashion into their stores. The case study goes into talking about how Zara stores setting the starting point for other retailers in making and shipping clothing. Question one ask what are the ways that Inditex guarantee that “fast fashion” is actually fast? The company produces two
Words: 284 - Pages: 2
bajo en el mundo. Siendo este uno de los puntos claves para las empresas, este articulo enseñara como la industria textil toma provecho de esto, Inditex es un grupo multinacional español de fabricación y distribución textil al cual pertenecen grupos Zara, Bershka, Pull&Bear, Mássimo duty , Stradivarios y demás . Estas marcas mueven un mercado global ya que cuentan con tiendas en todo el mundo y es famosa por que saca la ropa de moda y a muy bajo costo. Pero que hay detrás de estas marcas y de la industria
Words: 454 - Pages: 2
internacionalización. En los años 70s el fundador de Inditex S.A inicio su operación con una pequeña fábrica sin pensar que en los noventa lograría posicionarse y ser reconocido como el grupo textil español con más presencia internacional, por medio de su marca ZARA
Words: 400 - Pages: 2
Prof. D.L. Sunder Elements of Dynamic Capabilities of ZARA Prepared by, Ashis Lamba (005EPGP2014) Bhupender Singh (007EPGP2014) Chandan Singh (008EPGP2014) The success of Zara in the fast changing fashion industry relies on its core
Words: 1696 - Pages: 7
Running Head: Zara Case Study Zara – IT for Fast Fashion MGN 562 Team: The Change Agents Drejer Simon ID 315273004 Sharnjeet Kaur ID 315271003 Bilal Khalid ID 315276006 JR Rattaporn Srinok ID 315373001 Zertab Quaderi ID 315276001 Stamford International University, Bangkok February 2016 Table of Contents Abstract 3 Company Overview 4 Current Situation 5 Process Performance Analysis 5 Capacity 7 Efficiency 8 Flexibility 11 Quality 11 Operations Strategy Analysis 15
Words: 5896 - Pages: 24
Inditex is a multinational clothing retailer and manufacturer (Zara, p.1, pp.2). Their largest chain store is Zara, whose POS terminal and business operations were constructed to quickly respond to the changes in customers clothing preference (Zara, p.3, pp.3). The system of operation in use was effective when Zara was a small chain of stores. However, since Zara’s growth and the changes made to the clothing industry, the current operations are no longer effective. The key problems to Zara’s operations
Words: 1650 - Pages: 7
Zara: IT for Fast Fashion Case Supply Chain Management Module 1 Date: October 7th, 2009 Executive Summary My decision is to upgrade the POS terminals used by Zara to ensure the company is current with technology and compatible with the hardware vendor’s machines. January 1st 2004 is the scheduled date the POS terminals will be upgraded and running in all Zara stores around the world. The upgraded POS terminals will include more applications
Words: 2351 - Pages: 10
Zara – Rapid Fire Fulfillment Peggy Martin February 16, 2014 BUS/3022 Professor Matt Fok The first Zara store opened in La Coruna, Spain in 1975. Today, Zara has grown from one small shop to a major apparel company, having 4,700 stores in 76 countries globally. Zara’s great success can be attributed to its very unique supply chain strategy. (Chopra & Meindl, 2013) Zara’s very successful supply chain strategy is based on the five fingers touching the factory and five
Words: 607 - Pages: 3
