promotion - personal selling Introduction Personal selling can be defined as follows: Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale" Personal selling is one of the oldest forms of promotion. It involves the use of a sales force to support a push strategy (encouraging intermediaries
Words: 8305 - Pages: 34
This page intentionally left blank Business Performance Measurement Drawing together contributions from leading thinkers around the world, this book reviews recent developments in the theory and practice of performance measurement and management. Significantly updated and modified from the first edition, the book includes ten new chapters that provide a comprehensive review of performance measurement from the perspectives of accounting, marketing, operations, public services and supply chain
Words: 191452 - Pages: 766
Sports, Youth and Character: A Critical Survey Robert K. Fullinwider* Institute for Philosophy & Public Policy University of Maryland * rkf@umd.edu CIRCLE WORKING PAPER 44 FEBRUARY 2006 CIRCLE Working Paper 44: February 2006 Sports, Youth and Character: A Critical Survey TABLE OF CONTENTS I. INTRODUCTION....................................... 3 a. methodological limitations..................... 4 b. conceptual and theoretical infelicities...... 5 II. THE LESSONS OF SPORT
Words: 26076 - Pages: 105
A Brief History of the International Monetary System Kenneth N. Matziorinis 1. Introduction The international monetary system is the structure of financial payments, settlements, practices, institutions and relations that govern international trade and investment around the world. To understand the international monetary system, we can start by looking at how a domestic monetary system is structured. The Canadian financial system, for instance, is composed of a) a currency; b) a central
Words: 12586 - Pages: 51
Emory University | Internetworking Technology Handbook | [Type the document subtitle] | | SAVIOUR EMMANUEL UDOBONG | [Pick the date] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Internetworking Basics An internetwork is a collection of individual networks, connected by intermediate networking
Words: 217433 - Pages: 870
WeMakeConnections TTI Multi Campus Network Executive Summary: WeMakeConnections is an up-and-coming networking and infrastructure company; we offer network solutions that are customized to each client, and their specific financial and technical needs. We provide a le82vel of service you would expect from a close friend, not a company. We service all network sizes, large and small, and have worked extensively with existing network upgrades, as well as total network creation. WeMakeConnections
Words: 18593 - Pages: 75
2.3 Effects of Different Types of Drugs Review There are several types of drugs. Never drive a motor vehicle after taking a substance which alters the central nervous system. This includes over-the-counter, prescription, and of course, illegal drugs. The following categories of drugs have known side effects that include impaired attention, reaction time, and vision: * Antihistamines * Pain Relievers * Tranquilizers * Hallucinogens * Stimulants * Narcotics
Words: 39078 - Pages: 157
UNIVERSITY OF RWANDA, HUYE CUMPAS COLLEGE OF ARTS AND SOCIAL SCIENCES DEPARTMENT OF POLITICAL SCIENCE OPTION OF PUBLIC ADMINISTRATION ACADEMIC YEAR: 2014-2015 ANALYSING IMPACT OF DIVORCE ON FAMILY SOCIAL WELFARE IN RWANDA Case study: KIYUMBA Sector, MUHANGA District :( 2008-2015). MEMOIRE Presented by: TUYISINGIZE Nazard Tel: 0787848528, E-mail:nazardt@yahoo.com/tunazy0513@gmail.com Supervisor: Mr. John GASASIRA
Words: 23440 - Pages: 94
*3963103* [3963] – 103 T.E. (Petroleum) (Semester – I) Examination, 2011 DRILLING & PRODUCTION OPERATIONS (2003 Course) Time : 3 Hours Max. Marks : 100 Instructions : 1) Question Nos. 1 and 5 are compulsory. Out of the remaining attempt 2 questions from Section I and 2 questions from Section II. 2) Answers to the two Sections should be written in separate books. 3) Neat diagrams must be drawn wherever necessary. 4) Black figures to the right indicate full marks. 5) Use of Logarithmic Tables
Words: 172166 - Pages: 689
HUMAN DEVELOPMENT REPORT 2004 Cultural Liberty in Today’s Diverse World Accommodating people’s growing demands for their inclusion in society, for respect of their ethnicity, religion, and language, takes more than democracy and equitable growth. Also needed are multicultural policies that recognize differences, champion diversity and promote cultural freedoms, so that all people can choose to speak their language, practice their religion, and participate in shaping their culture— so that all people
Words: 113315 - Pages: 454
