Electric Vehicles first came into popular existence in the mid-19th century, when electricity was among the preferred methods for motor vehicle propulsion, providing a level of comfort and ease of operation that could not be achieved by the gasoline cars of the time. Contrary to the trends in most other sectors, greenhouse gas emissions of the transport sector are still increasing, and are predicted to grow further in the coming years, at current policies. As there is no simple solution to the challenge
Words: 3277 - Pages: 14
purchasing power. As a result, marketers are forced to try innovative strategies where Markets have become too congested with competition. The launch of Ford Figo was an important event and a turning point in the history of ford which entered the small car segment which was a sweet spot during 2009-10. As the competition grew and major macro environmental factors brought a dramatic shift in the economy, it became tougher and tougher for figo to sustain in the market. This marketing plan analyses the
Words: 4777 - Pages: 20
April 18, 2013 Consumer Goods Tesla Motors, Inc. Ticker: TSLA Recommendation: Buy Current Price: $43.75 Implied Price: $50.88 Investment Thesis Tesla offers a competitive product that takes advantage of the current global “green” trend in an industry of heavy concern Tesla is expanding in the United States and overseas while simultaneously offering new products that are already in high demand Management has a proven history of success and is passionate about
Words: 18912 - Pages: 76
Tesla Motors, Inc. 8 Step Case Analysis Method Khushboo E Jahan Marissa Shotwell-Tabke Guojun Zhang GBA 517 Dr. Kevin Moncrief Fall 2015 Table of Contents Introduction pg. 1 Company Background pg. 1 Products pg. 2 Business Mission pg. 3 Marketing Objectives pg. 4 Strategic Issues pg. 5 Promotion pg. 5 Pricing pg. 6 External Environment pg. 6 Distribution pg. 10 Constraints pg. 12
Words: 4909 - Pages: 20
the expense of utilizing the autos for the most part because of the ascent in technical service costs in the brief period. Accordingly, the interest for more-proficient autos is higher than it used to be(BBC News, 2014). The market shares of electric cars in US are gradually increasing
Words: 7227 - Pages: 29
Case 2, Volvo YCC (Your Concept Car) According to the case study of the Volvo YCC (Your Concept Car), the design elements are most valuable to female consumers, which are the smart storage solutions, for drivers that using back seat more often for groceries, gym bags, and laptop computers than for passenger, YCC’s back seat designed like a movie theater seats that fold upright until needed for passenger, freeing room on the back floor for loading and unloading. By moving the gear lever and handbrake
Words: 349 - Pages: 2
How Tesla Motors can manage the extreme competition from large and premium manufactures Daniil Chaika (119102547) Workshop Tutor: John Davison SIM336 - Strategic Management ------------------------------------------------- Contents 1.0 Introduction ……………………………………………………………………………….3 2.0 Company Background………………………………………………………………….….3 3.0 PESTEL Analysis……………………………………………………………...…………..3 4.1. Political……………………………………………………………………………..3-4 4.2. Economic……………………………………………………………………………
Words: 5753 - Pages: 24
Lord Ashcroft International Business School (LAIBS) MA Marketing & Innovation Ford Focus Electric – The Future of Transportation Model Title: Marketing Design and Innovation Module Code: MOD001223 SID: 1236789 Academic Year: 2013/14 Semester: 1 1 Ford Focus Electric – The Future of Transportation SID-1236789 Cambridge Attempt 1 ANGLIA RUSKIN UNIVERSITY Assignment Coversheet Student Number: 1236789/1 FACULTY Lord Ashcroft International Business School ASSIGNMENT DETAILS
Words: 2907 - Pages: 12
that many “jurisdictions” have up and running cable cars or gondolas and Hamilton is simply behind the time. Some literary proofs that the author used was rhetorical question when he states “what if proponents had simply given up on it?” It is an effective use of a literary proof because it makes the reader think about what he asks, but then he follows it up with an answer. Based on the arguments that the author brought up, the idea of a cable car in the city of Hamilton to bring citizens from the
Words: 521 - Pages: 3
Products: Doggie Day Care Doggie Day Care offers customers a serious of good care of their puppies. Helping customer to take care of their dogs when they are away from the house is the most important service product of Doggie Day Care. When the company had a recession during 2008 to 2009, Liz Blondy found that people would not stop spending on their pets. Since pets are parts of people’s family, people would like to choose the best service for their four-legs family members. However, the important
Words: 550 - Pages: 3
