Zipcar 1. Company: Zipcar has great potential to meet needs of urban consumers. An analysis of the company’s strategy, its potential customer market, and its financing needs shows us that while Chase has been great at researching and identifying a potential multi-million dollar business, her ability to raise funds, manage operations, and grow the business at speeds required to keep the competition at bay is in question. Competition: There are no large competitors for Zipcar with only two other
Words: 702 - Pages: 3
Zipcar: Influencing Customer Behavior Zipcar was a car-sharing service. Started in Boston in 1999, up to 2004, the company had expanded to 21 cities and owned more than 400 cars. Members would have to pay annual fees and monthly fees in order to use this service. The car could be rented hourly or daily and is expected to be returned to the appointed location within the schedule time. The company has recently faced a problem that would influence the reservation schedule. The company
Words: 388 - Pages: 2
ZIPCAR ZIPCAR 2011 Sebastian Cruz BUSINESS STRATEGY AND POLICY 2011 Sebastian Cruz BUSINESS STRATEGY AND POLICY TABLE OF CONTENTS EXCECUTIVE SUMMARY……………………………………………………………………………………….3 COMPANY INTRODUCTION……………………………………………………………………………..4-10 PORTER FIVE FORCES ANALYSIS…………………………………………………………………….11- 17 INTERNAL FACTOR EVALUATION (IFE)……………………………………………………………18-24 EXTERNAL FACTOR EVALUATION (EFE)………………………………………………………….25-30 TOWS MATRIX……………………………………………………………………………………………….31-35 REFERENCE……………………………………………………………………………………………………
Words: 8022 - Pages: 33
• 1. Zipcar : Refining the Business ModelByGroup 4 • 2. ConceptCar sharing business initiated in Switzerland in 1987.Organized car sharing was the coordinated use of vehicles by various subscribers in succession and Independently of one another.Member can reserve any car in the network • 3. Concept Best SuitedUrban LocationsLarge number of potential userExpensive ParkingNeed to drive limited distanceCollege-educated individual were the most receptive to the proposition • 4. BenefitsConvenientEasy
Words: 348 - Pages: 2
transportation. Since Zipcar provides the cars in areas close to the customer, this service would be easy to use. The drawback would be finding a way to make the benefit of utilizing Zipcar more compelling over other forms of transportation such as owning a car, using other car rental services, taxis, subways, or buses. The nice component of Zipcar is that it offers hourly services which can attract people who need a car only for a doctor’s appointment or grocery run. Zipcar has been able to progress
Words: 713 - Pages: 3
Zipcar Case & IT Doesn’t Matter Zipcar Case 1. Analyze the business model of Zipcar using Porter’s five forces model. a. Threat of new entrants: The threat of new entrants is something to be concerned about. The barriers to entry are no different now than when Zipcar first launched with the exception that technology has evolved. The major advantage Zipcar has is it is the first entrant and established in its current markets, but this is not the case in other markets/cities where
Words: 880 - Pages: 4
Case Assignment #1 1. Zipcar motivates its customers and partners by truly addressing their needs and wants from a company like theirs. For example, customers want something that will save them money. Zipcar’s solution to this is an affordable way to use a car that’s much cheaper than buying your own car. It cuts out the need to buy insurance, maintenance, gas, parking, and the general cost of the car. Cities want to cut down traffic and congestion. By using Zipcar, people tend to drive fewer
Words: 1114 - Pages: 5
Juan Francisco Marines Case Study Analysis: Zipcar (1) WHO ARE THE MAIN PLAYERS IN THE CASE? | Summary: Who: Robin Chase CEO and Co-founderWhen: October 14, 2000What: Option 1: Reach out to other investors Option 2: Create a new business model Option 3: Close the businessMain Players: * Robin Chase * Antje Danielson - * Corporate PresidentOthers * Glenn Urban – Dean and mentor to Chase * JohnSnow – Consulting Firm * Paul Covell – MIT engineer
Words: 1051 - Pages: 5
possibilities in car-sharing business idea and ventured a deal. Zipcar emerged as a start-up company which offers car sharing service operating on a B2C basis. Zipcar offers on-demand vehicles and delivers mobile and timesaving service focusing on urban areas and its residents. Consequently, Zipcar business model in terms of its target market is segmented mostly according to geographic and psychographic factors (urban area people). As it follows, Zipcar mission statement flows out of its business model and
Words: 1128 - Pages: 5
Zipcar is a self-service car company that was founded in 1999. It has operations in the New York City metro area, Boston and Washington, D.C. The company boasts more than 10,000 members and 250 cars. The company represents a great opportunity and fills a real need between rental car service and taxi service. Zipcar’s target market is focused on dense urban residential areas, where millions of people that do not own a car, as they are put off by congested, accident-prone infrastructure, sky-high
Words: 643 - Pages: 3
