1. Identify the two or three drivers of Zipcar performance (deep indicators) around which strategies policies and practices can be designed or adjusted. One of the drivers that could work around the strategy would be the price of the rented cars. This is a key factor for the success of the company, it has to be lower or equal to the traditional renting companies, but it also has to be high enough to reach over the costs of the leasing, parking, fuel, etc. The cost, of course, will influence
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Zipcar is a car sharing program based on Cambridge Massachusetts. It imposes an annual fee for its members depending upon the level of service and a fee per hour. These fees cover insurance and initial driving license checking fee. Consumers do not have to worry about insurance, down payment for car and monthly fee. Zipcar targets cities where it is difficult to find parking and people depend upon local transportation system. One of the main attractions of Zip car is customers can own car when they
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ZIPCAR CASE ANALYSIS The pain that Zipcar is trying to address is the inconvenience and costly car options to the web-connected people. Based on our analysis of the case we think Zipcar’s business is easily imitable and to prevent an entry of new competition, Zipcar must achieve economies of scale at the earliest and strategize to increase their customer base and lower their customer attrition going forward
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of Management | Entrepreneurship and Innovation | Zipcar: Redefining the business model | | | 3/29/2015 | Submitted to, Prof. Rupesh Krishna Shrestha | Submitted by, (Group 6) Niraj Ghimire (14313) Amit Pathak (14325) Subigya Regmi (14327) Prajwal Sagar Shrestha (14332) Synopsis: Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several variations of the Zipcar business model along with their financial plan. These
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Description of Service Core Customer Value * Automobile rental service by the hour or day on short notice. * A degree of freedom, “low-car” diet. * Car-sharing alternative to a cab service, renting or owning a car. Actual Product * Zipcars are available in 67 cities/metros in the United States, Canada, and the United Kingdom. * Members are given a “Zipcard”, an access card containing a wireless chip that will open the vehicle they have reserved only at the time they have reserved
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Zipcar can save you time and money during travel. Have you ever been traveling and needed a car for only part of your trip? I certainly have. Or, perhaps you are traveling on a tight budget and really only need a car for part of your trip. Regardless of the situation, renting a car by the hour has not been a possibility, until now. What is Zipcar? Zipcar is a service that gives members on-demand access to a variety of cars in cities, campuses, and airports, by the hour or day. This allows members
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charging lower prices * Be a pioneer in the car sharing/rental market in the United States with long-term potential. * The main goal of Zipcar is to satisfy unmet consumer needs regarding a convenient access to transportation by offering car-sharing service that works with advanced wireless platform. 2. Current Target Markets Basically Zipcar wants to attract people who do not have a car, and people who are not interested in dealing with the hassle of owning a car due to traffic jams
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------------------------------------------------- Zipcar: Refining the Business Model MARKET ANALYSIS 1. Intuition 2.1. Guess/feel where there is a need ? * Danielson while returning from a trip to Germany where she discovered the car sharing concept, which was already very trendy in Europe * Chase believed there was a strong demand for this service in the US because it provide a new low cost and convenient alternative than to own a car that you would drive occasionally
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Case Study: Zipcar Bryan Gibson IT496 June 24, 2013 Contents Case Description 3 Firm History & Products 3 What Do They Do Well? 4 Are Their Things They Do Poorly? 5 Porter’s Five Forces 6 POTENTIAL THREAT OF NEW ENTRANTS 6 BARGAINING POWER OF SUPPLIERS 6 BARGAINING POWER OF BUYERS 6 THREAT OF SUBSTITUES 6 INDUSTRY COMPETITORS 7 Sustainable Competitive Advantage 7 Case Questions 8 Discuss the synergy between the business strategy of Zipcar and information technology
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Zipcar: Influencing Customer Behavior Zipcar is a car-sharing service. Members, had to pay annual fees to participate and were assessed usage fees, based on time and mileage, monthly, were provided common use of the service’s vehicles independently of one another. It was started in Boston in 1999 and present in 21 cities with a fleet of 400 cars. It has 30,000 members who are growing at a rate of 1500 per month. Members had to register online with an annual fee of $25 and a refundable amount of
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