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Economics 561

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Submitted By payne0517
Words 1353
Pages 6
Business Proposal Paper

Mark Bolding

Economics/561

October 26, 2015
Seyed Baladi

Introduction After twenty years in the casino gaming industry and after recently acquiring his MBA, casino player development executive Frank Hines has decided to take his expertise into the open market by starting a casino player development consulting firm specializing in the regional Native American casinos located in Oklahoma. Hines hopes to leverage his two decades worth of experience, his training pedigree and his education, into a thriving but boutique consulting firm that would assist these casinos in attracting and capturing casino players from the lucrative Dallas/Fort Worth gaming market. Many large casino companies already have offices in the Dallas/Fort Worth Metropolitan are to serve this ample and lucrative market however Hines fills that his expertise would be attractive to smaller casinos who do not have a presence in the market and would like to reduce both costs and the learning curve required in setting up an office and training employees. He has decided to create a small, service-centric boutique company which he will call his organization The Protervus Group.

Market Structure
In order to understand what casino player development entails, it is first necessary to understand the business side of casinos. Casinos are a form of business where it cannot be agreed upon as to whether they offer a good or a service. What can be agreed upon is that they offer casino games; slots and table games; blackjack, craps, roulette, baccarat and live poker at different price points, (denominations and minimums), for players to play. All casinos offer these games in one version or another. This makes the product or service offering homogenous in that regard. They all offer these games at a variety of price points, a penny to thousands of dollars and they

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