...Future of digital marketing for small businesses Businesses are categorized mainly of two types, small scale and large scale business. In order for a business to succeed, advertising is important. Promoting and advertising makes the business known to public. It’s pretty common that people only buy products of companies they know. They won’t even have a look or feel to try other company products or services. Reviews also play a major role for the development of small businesses. Based on the performance, both positive and negative reviews will be given. Traditional and digital marketing are two types for promoting your business. Traditional marketing does not impact business: Traditional marketing includes displaying ads in newspapers, Television...
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...Why does your small business need a website? According to the Small Business Administration, there are over 17 million small businesses in the United States, with over 100,000 new businesses starting every month (Small Business Administration). These days most consumers research the products and companies that interest them on the internet. The only exception is those companies that have been established for generations but they always have websites. So, just to make it as a small business in this competitive marketplace, your company absolutely needs an online presence to tell existing and new clients about who you are and what you do. All sorts of products and services are brought online. Consumers are buying car insurance, flights, vacations, books, cd’s, etc. Regardless of what your annual revenue is, you’re placing you’re placing your company in jeopardy if you have not yet made a serious commitment to your presence on the internet. The internet is no longer something we can just dabble in. It’s not a web site which is thrown up when you have the time or a couple of thousand bucks thrown at a paid search campaign we neither understand nor analyze. Particularly now with the economy slowing down what you don’t know about the internet can devastate your business. What you don’t know about the internet is actually costing your business, and more than just money. Statistics show that businesses not participating in various online marketing and advertising methods are losing...
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...Small businesses are part of every country and many of them would consider them to be crucial to their economic success. There are many differences between small and large businesses including the laws that protect them. For example, while reviewing the U.S. Equal Employment Opportunity Commission website, I was surprised to find out that businesses under 15 employees or 20 employees for age discrimination cases are not covered by the laws enforced by the EEOC. After all, I think that all businesses should abide by the same rules and regulations. It made me wonder even more why the big businesses or really small ones (under 15 or 20 employees) would be excluded and who is there to protect the employees of these corporations. I was only able to find one explanation on the website and it was that, while the information in their website applies to all employers, it has been specifically designed for small businesses which may not have a human resources department or a specialized EEO staff. I also assume that one reason as to why they also exclude the really small businesses is that a workplace that has less than 20 or 15 employees is less vulnerable to any sorts of discrimination. I think it is important to further understand the role of the EEOC. The Equal Employment Opportunity Commission is there to investigate discrimination cases against private sector employees and to resolve such cases through conciliation or other informal methods. When these methods are not sufficient...
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...Chapter 1 Case 3 Sew What? Inc. Sew What? Inc. is a small business company which manufactures stage curtains and theatrical draperies. The company was founded by Megan Duckett in 1992. She started from a tiny kitchen and garage operation which is now a multimillion dollar enterprise. Duckett's business grew by word of mouth and she went full time in 1997. After losing a big contract because of lack of credibility, she decided to create a website through which she can gain credibility and publicity. As a result, her business grew rapidly by which she won the Dell/NFIB Small Business Excellence Award and other subsequent awards. Sew What? Inc. was a local small business until Duckett created a website for her company. The information technology contributed in many different ways to the success of Sew What? Inc. small business which are as follows: After creating a website, Duckett's business enjoyed tremendous growth because of rapid increase in sales. The company got known in national as well as international markets through information technology which dived up their sales. Thus, increasing revenue of the company by 45 to 65 percent compared to previous year's revenues. According to the case study, "Nearly all this growth came from Web-driven sales." (pg 41) A business of designs need a lot of storage than any other small business. In addition to storing customer information and vital business information, they also have to store thousands of designs and image files. Information...
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...Abstract This paper explores the reasons why small businesses should begin to utilize the benefits of the internet and e-commerce to continue to grow their businesses. This is persuaded by the explanation of the continuous evolution of today’s society and how it is becoming more digital and mobile. The emergence of e-commerce and now e-tail has transformed the world of business and begun to make the world of buying products more convenient for customers. It is imperative that businesses begin to utilize the internet with this evolution and the benefits that come with it such as social media marketing, lower costs for the business, and other convenient benefits for the customer and owner alike. There have already been companies that have been able to succeed using the internet such as Karmaloop and Netflix. Although it is being shown that many companies are flourishing using the internet there are still some businesses that are not yet on board with this movement, which they need to soon reconsider. This paper will be used to persuade these business owners to begin to use the internet in order to help their businesses continue throughout the continuous evolution of our society. In today’s society everything has become digital. People all around the world are using cellphones, laptops, tablets, and all kinds of other new innovative technology. One of the main things that people do with these devices is shop for other products that they may want or need. This...
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...the differences and similarities of the company SanMar, a business that provides product to businesses located on the web at www.sanmar.com and Eastco Screen Imprints, a business that provides product to individual customers located on the web at www.eastcodiversifiedservices.com websites marketing techniques. Differences To start with the target audiences for sales are different with these sites. At SanMar the target audiences are the screen shops and other companies the imprint on items such as hats, shirts, blankets, towels etc. Company’s looking to make large orders and purchase at case pricing. Their mission statement is to be the nation’s premier supplier of wholesale apparel (www.sanmar.com). The products sold on the SanMar website are the raw materials for businesses that provide imprinting services. SanMar does not sell to the general public, businesses doing business with them must be providing printing services to the public, and be established printing businesses. Eastco’s missions reads: To provide vocational, residential and other social services to developmentally challenged individuals and their families, which will enable them to exercise choice, to increase independence and community integration, and to participate productively in society (www.eastcodiversifiedservices.com). Eastco Screen Imprints is a subsidiary of Eastco Diversified Services, and is a small screen-printing shop,...
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...customers. 2. Alipay: Online payments web site, processing mainly payments within China. 3. Alisoft: Provider of web services to the Chinese Small and Medium-sized Enterprise market place. 4. Alimama: Online advertising exchange, which allows web publishers and advertisers to trade online advertising inventory. 5. China Yahoo ! As a powerful portal with excellent searching engine, it provides high- quality basic application services for internet users including email, IM, information services and so on. 6. Koubei.com: China's largest communities for exchanging basic life information such as that on clothes, food, housing and travel. In 2009, Alibaba Group employed nearly 17,000 people, 70% worked in Alibaba’s B2B business. CRITICAL SUCCESS FACTORS 1. Clear Strategy To be the best e-business website not only in China, but also all over the world is the mission of Alibaba Corporation. The clear strategy is the beginning of the team of Ma Yun and the highest demand of all the team members. The right strategy born with the right period of e-business development in right place of China, that makes the half success of Alibaba. 2. Effective Execution The ability of effective execution is the sign of a mature team. CEO Ma Yun, CFO Cai Congxin, CTO Wu Jiong and CPO Guan Mingsheng are all the best members in their own area before join in Alibaba. Their high experience of managing a team and maximum the performance of each employer...
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...Equal Employment Opportunity Commission’s (EEOC) website, I was initially surprised that businesses under 15 employees (and under 20 employees for age discrimination) are not covered by the laws that the EEOC enforces. I had assumed that all business were forbidden from discriminating against a protected class, regardless of the business's size. Even if a female employee had conclusive and undeniable proof that her termination was based on her gender alone, if her company had less than 15 employees, the employer could legally get away with it. In order for a worker to be counted as an employee under EEOC law, he or she must have worked for the company for at least twenty calendar weeks (EEOC). Independent contractors and temporary employees are not covered. Employers with several worksites should count all the employees together as one company. I had a trouble finding a clear reason on the EEOC website why the minimum cutoff is 15 employees. My best guess is that a company of that size is just too small to employ all classes of people indiscriminately. For example, a struggling five person business might go bankrupt trying to outfit their office to be wheelchair accessible. In this case I can understand how the business would have to discriminate against handicapped people when hiring. It also might be harder to employ a representative sample of the local population in a company that small. It is too easy to accuse a five person all-male company of gender discrimination. It is...
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...Proposal for an Online Expansion of Company A By: QRT2 E-Business (V2 GRADUATE-0413) Introduction: Company A is a brand name of SKG, Inc. It is a small start-up family-owned company in Houston, Texas, founded in January 2013. Company A owns myquiltedbags.com website which was registered to conduct online retail business. The website is under construction and is yet to be launched. The projected date for its launch is September 1, 2013. The owners are starting this business with small budget. This is going to be 100% online retail business. Products: A handbag is an important and useful woman’s accessory which she uses to carry her essentials. It is also used express her style and make a statement. Company A will sell niche and premier brand of cotton quilted handbags which are pretty, attractive and appealing. It intends to sell different styles of cotton quilted handbags and accessories in different colors from wallets up to travel handbags. Initially it would like to launch 22 different styles of handbags and accessories. It intends to launch new collections every few months on-line. All the styles of handbags and accessories will be designed in-house. All the products will be made in China. Viability of Cotton Quilted Handbags in an Online Environment: According to Global Industry Analysts, Inc. (GIA) report, dated July 15, 2012, “the US market for Handbags is projected to reach UA$9.0 billion by 2015. Though the recent bout of worldwide financial...
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...Research Paper Accelerate Your Small Business-eBay Every year there are hundreds of thousands of companies that surface themselves as new small businesses. With that said every year there are also hundreds of thousands of small businesses that close down (1). There are many contributing factors to a successful small business. One of the greatest marketing tools to sweep the retail industry is eBay. EBay has allowed and continues to allow both small businesses as well as individuals to market and sell new goods. EBay has been a great entry point for many small businesses into e-commerce. However, eBay has also led to a problem that manufactures should be aware of, product integrity. EBay started out in 1995 as an online marketplace for the sales of goods and services from one individual to another (2). Individuals would simply list items that they no longer have a use for on eBay. Others, interested in a particular good would search eBay in hopes of discovering a treasure. As the saying goes one mans trash is another mans treasure. Well, after sometime eBay became a real hit. Are you asking yourself what this online flea market has to do with business? A few entrepreneurs had the idea to search beyond the confines of their residences for items to sell. Soon there were bargain hunters that would travel from yard sale to yard sale looking for just the right items. Some of these bargain hunters developed small businesses with the aid of eBay. Instead of getting up early every...
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...tell you what Net Neutrality is, Net Neutrality is a principle that can prohibit internet service providers (ISPs) like Comcast, Verizon, and AT&T from creating fast and slow lanes in exchange for money and blocking websites they don’t like all together. If net neutrality goes away, those companies will charge you for different websites by slowing your internet access to a snail’s pace, and possibly block websites that don’t go with the ISP’s political or religious beliefs. I’m telling you this because last week the Federal Communications Commission (FCC) has voted to bring the repeal of Net Neutrality to congress thanks to the FCC chairman Ajit Pai and we need to make sure that congress doesn’t pass that repeal because it will be the beginning of a horrible future for businesses that rely on the internet, The government in its current condition including federal, state, and local should have no right in repealing Net Neutrality rules because it would be a violation on free speech....
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...Finance Monitoring Center Baku Political Research and Advocacy Center With support of Center for International Private Enterprise (Washington D.C., USA) National Endowment for Democracy NATIONAL bUSINESS AGENDA for the improvement of the business climate in Azerbaijan in 2009 (1st edition, September 2008) CONTENTS |Introduction ……………………………………………………………………………. |3 | |1. Institutional reform …………………………………………………………….. |4 | |2. The introduction of European definitions of small businesses ……………………………………………………………………………... | | | |5 | |3. Regulatory reform ………………………………………………………………... |6 | |4. The improvement of the tax regime …………………………………….. |7 | |5. Reform of the licensing system ……………………………………………. |10 | |6. Improvement of property registration system …………………….. ...
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...Contents page Page Task 1 : The organisational purposes of businesses 2 Task 2: The nature of national environment in which businesses Operate 4 Task 3 : The behaviour of organisations in their market Environment 7 Task 4 : The importance of global factors which shape the national business activities 9 Business Environment Assessment This piece of work aims to provide a comprehensive overview of specific topics related to business environment domain. There are four main objectives which the present piece of work intends to achieve and they include: to provide a clear description of the organisational purposes of a selected company/business and present its main focus, products and performance on the market; to contribute knowledge regarding the nature of the national environment in which businesses operate, to identify and analyse the behaviour businesses exhibit in their market environment and to evaluate the importance of those global factors which shape the national business performance and activity (Business Environment Lecture Notes, 2012-13). Task 1. The organisational purposes of businesses OFCOM UK 1.1 Organisation's objectives, their monitoring and achievement OFCOM UK is an independent regulator and competition authority body for the UK's communication industries, as such, it operates in this sector of communication...
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...has changed is the number of options you have. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, e-marketing adds a whole new element to the marketing mix. Many businesses are producing great results with e-marketing and its flexible and cost-effective nature makes it particularly suitable for small businesses. This guide describes how to develop an e-marketing plan and provides guidance on implementing that plan and monitoring its effectE-business has transformed the way companies function in today's economic marketplace. The technological advances of the past few decades have given businesses the ability to grow and expand beyond their local market. The Internet allows small businesses to reach national or global consumers with their products and services, increasing their sales and profits. Along with these advantages come some disadvantages, creating higher levels of economic challenges not previously seen. The field of entrepreneurship is widely represented on the Internet through small and large companies that perform their entire operations, or a large portion of them, online. Starting an online business requires many of the same techniques to create a working business model, but online businesses also offer some key differences that can make them better, or worse, than traditional forms of doing business. Types There are many different types of online businesses, some of which imitate physical business...
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...Net Neutrality Net neutrality is the law requiring internet service providers to be fair in their services to all websites. They are not allowed to throttle or limit any one website (“Net Neutrality: What you need to know now”). Net neutrality is necessary for the growth of this country's businesses, freedom of the Internet, and for fair political representation. Net neutrality is necessary for small businesses to stay competitive and to grow. Large corporations could possibly pay a internet service provider to censor or throttle speeds to a competitors website (Pogue). This is potentially detrimental to smaller businesses whose income comes primarily form online sales (Green). Said by Commissioner Mignon Clyburn, “And just who will be impacted...
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