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Social and Emotional Intelligence in Regards to Customer Satisfaction

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Submitted By tracevans
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Abstract In this paper I have examined social and emotional intelligence in the Customer Service area. Customer Service is a big part of having a successful business and I found it interesting to put them all in the same paper and study what they all have in common. Customer Service in accordance to Giese and Coat (2002) is hard to define due to all the varying definitions of satisfaction. However, they say that the response comes at a particular time, is a response (emotional or cognitive), and the response has a focus such as a particular consumption experience.

Social and Emotional Intelligence in regards to Customer Satisfaction

Intelligence can display a wide variety of feelings and emotions. As humans we own the right to know what we are thinking and ultimately make decisions to determine if we will be happy, sad or successful. Being in a new job field that requires lots of communication which requires me to be concise, I have a new feeling about Social Intelligence. Before I just thought of social intelligence as mere ideas of different people. However, after further study and thought on this particular idea I now see that it has to do with ourselves, not others. I’m sure we can all relate to one another in the sense that we are all customers and have shopped to buy a specific item. We have all been happy with purchases and also really upset and mad because a purchase didn’t turn out to be what we had originally thought. Customer Service is an important aspect of the business model and can make or break a business from being really good to really bad. I have researched different articles about customer satisfaction and social/emotional intelligence and mixed them all to get a better understanding of all three.
Due to the fragile economy and the similarities of product offerings,

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