Intel Corporation (NASDAQ: INTC) is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California, United States and the world's largest and highest valued semiconductor chip maker, based on revenue. It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of IntegratedElectronics (the fact that "intel" is the term for intelligence information was also quite suitable). Intel also makes motherboard chipsets, network interface controllers andintegrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it and its Pentiumprocessor household names.
Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until 1981. Although Intel created the world's first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business. During the 1990s, Intel invested heavily in new microprocessor designs fostering the rapid growth of the computer industry. During this period Intel became the dominant supplier of microprocessors for PCs, and was known for aggressive and sometimes illegal tactics in defense of its market position, particularly against Advanced Micro Devices (AMD), as well as a struggle with Microsoft for control over the direction of the PC industry. The 2011 rankings of the world's 100 most valuable brands published by Millward Brown Optimor showed the company's brand value at number 58.
Intel has also begun research in electrical transmission and generation. Intel has recently introduced a 3-D transistor that may improve performance and energy efficiency. Intel will be mass producing this 3-D transistor, called Tri-Gate transistors, with their upcoming 22 nm process in the near future. In 2011, SpectraWatt Inc., a solar cell spinoff of Intel, filed for bankruptcy under Chapter 11.

Advertising and brand management
Intel Inside
Intel has become one of the world's most recognizable computer brands following its long-running Intel Inside campaign. The campaign, which started in 1991, was created by Intel marketing manager Dennis Carter. The five-note jingle was introduced the following year and by its tenth anniversary was being heard in 130 countries around the world. The initial branding agency for the Intel Inside campaign was DahlinSmithWhite Advertising of Salt Lake City. The Intel swirl logo was the work of DahlinSmithWhite art director Steve Grigg under the direction of Intel president and CEO Andy Grove.
The Intel Inside advertising campaign sought public brand loyalty and awareness of Intel processors in consumer computers. Intel paid some of the advertiser's costs for an ad that used the Intel Inside logo and jingle.
In 2008, Intel planned to shift the emphasis of its Intel Inside campaign from traditional media such as television and print to newer media such as the Internet. Intel required that a minimum of 35% of the money it provided to the companies in its co-op program be used for online marketing. The Intel 2010 annual financial report indicated that $1.8 billion (6% of the gross margin and nearly 16% of the total net income) was allocated to all advertising with Intel Inside being part of that.

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Naming strategy
In 2006, Intel expanded its promotion of open specification platforms beyond Centrino, to include the Viiv media center PC and the business desktop Intel vPro.
In mid January 2006, Intel announced that they were dropping the long running Pentium name from their processors. The Pentium name was first used to refer to the P5 core Intel processors (Pent refers to the 5 in P5,) and was done to circumvent court rulings that prevent the trademarking of a string of numbers, so competitors could not just call their processor the same name, as had been done with the prior 386 and 486 processors (both of which had copies manufactured by IBM and AMD). They phased out the Pentium names from mobile processors first, when the new Yonah chips, branded Core Solo and Core Duo, were released. The desktop processors changed when the Core 2 line of processors were released. By 2009 Intel was using a good-better-best strategy with Celeron being good, Pentium better, and the Intel Core family representing the best the company has to offer.
According to spokesman Bill Calder, since 2009, Intel has maintained only the Celeron brand, the Atom brand for netbooks and the vPro lineup for businesses. Since late 2009, Intel's mainstream processors have been called Celeron, Pentium, Core i3, Core i5, and Core i7, in order of performance from lowest to highest. The first generation core products carry a 3 digit name, such as i5 750, and the second generation products carry a 4 digit name, such as the i5 2500. In both cases, a K at the end of it shows that it is an unlocked processor, enabling additional overclocking abilities (for instance, 2500K). vPro products will carry the Intel Core i7 vPro processor or the Intel Core i5 vPro processor name. In October 2011, Intel started to sell its Core i7-2700K "Sandy Bridge" chip to customers worldwide.
Beginning in 2010 "Centrino" will only be applied to Intel's WiMAX and Wi-Fi technologies; it won't be a PC brand anymore. This will be an evolutionary process taking place over time, Intel acknowledges that multiple brands will be in the market including older ones throughout the transition.

Logos โลโก้ Intel Brand Logos | Corporate Logo | Date | Intel Inside Logo | Date | Remarks | | 1968–2005 | | 1991–2003 | The original "Intel Inside" logo. It was used both stand alone and with the associated processor brand name. | | | | 2003–2005 | Highly similar Intel Inside logo, but changed to resemble the original Intel logo with lowering of the Intel "e" and changing the typeface. | | 2005–present | | 2006–2009 | Intel phased out the original corporate Intel andIntel Inside logos in favor of a new base Intel logo similar the older Intel Inside logo, but omitting the word inside. The typeface was changed to Neo Sans Intel[138]. In some instances the slogan Leap ahead was added to the corporate logo. | | | | 2009–2011 | In 2009, the Intel Inside logos were updated to a horizontal shape with a visual exposure of silicon below the label to help portray the idea that Intel is in the chips inside the computer. The various brand names were used on this basic shape including Core, i3, i5, i7, Atom, Pentium, and Xeon. Other logos included the names Chipset,Server Board, and Workstation Board. | | | | 2011–present | The Intel Inside logos are slightly modified to move the exposed silicon image to the middle of the logo. This also moved the inside word up next to the Intel logo more closely associating them. The product brand name is displayed at the bottom of the logo. |